In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kaela Shupe, VP of Marketing at Tend, to share actionable insights on how to authentically manage your brand's reputation in today's digital landscape. You'll learn how Tend Dental leverages platforms like Reddit to shape brand perception, uses analytics to track not just lead volume but lead quality, and creates relatable, reassuring content that truly connects with patients. Tune in to discover practical strategies for improving patient engagement, optimizing your marketing spend, and staying ahead as search and AI tools evolve.

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Connect with Kaela - https://www.linkedin.com/in/kaela-shupe/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/