Tech Talks Daily

1767: How SquadLocker is leveraging Printing Technology


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Gary Goldberg is an entrepreneur and third-generation textile scientist who has combined his passion and unique knowledge of the craft with a relentless entrepreneurial spirit to disrupt the way sports leagues, teams and schools design and purchase customized gear for today's young athletes through his B2B and B2C business: SquadLocker.

The company has grown phenomenally in recent years and raised $20 million in a Series C funding round in 2020, one of the largest institutional funding rounds in Rhode Island in recent years.

SquadLocker leverages a sublimated printing technology that has allowed the company to circumvent the recent strains of the supply chain by dyeing fabric entirely through the printing process, and not relying on shipments of particular fabric colors to fulfill orders. They've also utilized a more streamlined production process so that orders can be placed directly by individuals rather than through coaches or school administrators, allowing for a better customer experience and direct shipping of goods (which became more important during the pandemic when social distancing was broadly recommended).

Gary is also extremely passionate about the impact of mentoring when it comes to helping today's young athletes reach their full potential. He also believes coaches, teachers and mentors are the unsung heroes in the fabric of America's youth and has launched a podcast which dives deeper into the topic called On The Whistle.

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Tech Talks DailyBy Neil C. Hughes

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