App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users.

We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn.

This infamous situation when people, users of your app you spent so much energy to find, abandon the app.

In this episode, we will be talking about how to prevent app subscriber churn in particular. When people leave your paid app it’s a problem but not as big as when they pay you a subscription fee and they stop using your app.

• Vahe Baghdasaryan background

"Subscriber churn is inevitable, but implementing the right interventions  can make it healthy."

"Giving this your customers a grace period is always a good idea. Another very important thing here is incorporating life cycle marketing in terms of transactional communication with the users that you fail to charge. For example, if you fail to charge, send them an email notification that says your payment didn't go through. "

"So the biggest takeaway from here is like if you're gonna ask them to update their billing information, there's something that is that has a lot of friction in it. And your strategy should be also how am I gonna like minimize the friction? "

• App industry marketplace