My guest this episode is Anthony Iannario. Anthony is a highly respected international speaker, bestselling author, and sales leader that specializes in helping B2B companies solve challenges in sales force management and performance.

In a two-part episode, Anthony & I discuss our sales and business philosophy. We also talk about dealing with competition, selling value versus price and opportunity ID and conversion. These two episodes with Anthony are packed full of valuable insight and knowledge about the B2B selling. You're going to learn a ton from Anthony Iannarino.

Listen to this Part 1 of 2 and discover

> An integrity based selling approach.

> Methods to determine if what you offer/sell is a good fit for customers.

> How to align your sales approach with the way people make and approve decisions.

> Strategies to handle competitive situations.

> “Level Four Value Creation” and what it means to focus on value vs results.

> The difference between price and cost.

> And much more

Discover more about the Same Side Selling podcast at https://www.ianaltman.com/same-side-selling-podcast/