In today's episode, we talk with Megan Thompson. She is the social media guru at our company Merged Media. She is the TikTok guru. She has attracted an impressive following of over 103,000 followers on TikTok. She consistently puts out amazing content on TikTok.
Her maiden TikTok video was a dance video, which she quickly realized that it wasn't to her appeal. She moved on to making random, funny, relatable content that quickly gave her traction. Thanks to some of her viral videos, she has attracted companies such as fashion and skincare brands seeking her to promote their products.
Meghan observes that a company can use your TikTok account to niche by posting content on your ideal target audience. On the other hand, she reckons that the best marketing strategy for an individual seeking to sell themselves as content creators is to seek out a wider variety of audiences through their content. (As many audiences as you can get in front of, do it).
Initially, she rolled out freestyle by posting whatever she wanted. Lately, she has decided to niche down on wedding TikTok. She observes that a trend inspires her creative idea. With the help of her iPhone reminder app, she compiles a list of trendy ideas that become the content source for her TikTok account.

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