
Sign up to save your podcasts
Or


In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts.
This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared?
In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.
By Paul Roetzer and Mike Kaput4.8
188188 ratings
In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts.
This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared?
In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.

1,109 Listeners

347 Listeners

211 Listeners

313 Listeners

554 Listeners

513 Listeners

358 Listeners

599 Listeners

104 Listeners

228 Listeners

683 Listeners

111 Listeners

54 Listeners

32 Listeners

97 Listeners