Intro

In this episode of the show, we discuss the ways agencies can better serve their clients' needs through outsourcing and white labeling their production work. And in the process, how they can add revenue streams by monetizing their agency's intellectual property. Brian Gerstner, president of White Label IQ, tells us how his agency did it, and also discusses its business model and its philosophies when it comes to identifying a niche and capitalizing on it to provide value to a specific group of customers – and how to determine what that group is.

What you will learn in this episode:

• How to value your intellectual property as an agency.
• How to learn how your agency can provide value to a niche.
• Agencies who know what they're good at – what their wheelhouse is – are the ones who succeed in white labeling.
• Success tips for agencies working with white label partners.
• Why agency-to-agency collaboration and teamwork are so important in white labeling.

Bio

Brian Gerstner is the President of White Label IQ. He has over two decades of client-facing and agency-to-agency experience creating, directing, and leading teams to develop digital and software solutions to empower sales, communication, and digital operations.

In his role with White Label IQ, he works with over 50 agencies providing white-labeled specialized skill sets for design, development, and paid media services.

Resources:

• Website: https://www.whitelabeliq.com/
• LinkedIn: https://www.linkedin.com/company/white-label-iq/
• Facebook: https://www.facebook.com/WhiteLabelIQ/
• Twitter: https://twitter.com/whitelabel_iq?lang=en