Consumers seem to begin their holiday shopping earlier each year. This year, it's likely that shoppers will start buying even earlier as supply chain shortages impact everything from popular toys to footwear and even coffee. So, how should retailers prepare for this shopping season? For e-commerce retailers, website crashes or slow sites are all too common during holiday shopping, leading to frustrations for customers and potentially costing companies millions during downtimes on top of ongoing shortages. As a result, IT teams can become overwhelmed trying to ensure there are no disruptions for shoppers, but there is only so much they can do.

However, automating certain processes throughout the e-commerce workflow can help mitigate these issues and ensure customers don't feel any impact. And while automation is effective, many teams don't know what to automate to be most successful. Ritu Dubey from Digitate discusses how retailers should automate workflows to relieve IT teams so that they can rest easy this holiday season, knowing that their customers are having a good experience.