Business of Apps Podcast

#183: Boosting User Engagement and App Retention @ APS Berlin

Listen Later

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year.

Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable.

To address a number of questions about app user engagement and retention we had:

  • Ioana Iordache, Head of Retention at Blacklane
  • Tobias Lüder, Head of CRM at Delivery Hero
  • Isabelle Matuschka, Senior CRM Manager at Blinkist
  • Niklas Henckell, Head of Community Development at Jodel
  • Jon Genovard, CRM & Retention Manager at ShareTheMeal, United Nations World Food Programme.
    • The focus of this panel was on:

    ✅ real life case studies for retaining app users

    ✅ measuring app user retention

    ✅ how of app users habits fit in their usage of apps regularly

    Host

    Business Of Apps - connecting the app industry since 2012

    ...more
    View all episodesView all episodes
    Download on the App Store
    Business of Apps PodcastBy Business of Apps
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    24 ratings

    More shows like Business of Apps Podcast

    View all
    The Pitch by Josh Muccio

    The Pitch

    1,476 Listeners

    Under the Radar by Relay

    Under the Radar

    210 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,224 Listeners

    The Daily by The New York Times

    The Daily

    111,917 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    217 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,389 Listeners

    My First Million by Hubspot Media

    My First Million

    2,624 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,414 Listeners

    Sub Club by RevenueCat by David Barnard, Jacob Eiting

    Sub Club by RevenueCat

    58 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    201 Listeners

    A Product Market Fit Show | Startup Podcast for Founders by Mistral.vc

    A Product Market Fit Show | Startup Podcast for Founders

    81 Listeners