How to Use AI to Cut Customer Research Time in Half

Most B2B marketers know customer research is crucial, but gathering and acting on insights can be so time consuming.

This week, we're breaking down exactly how you can leverage AI tools to dramatically speed up your customer research - without losing the valuable depth and insights you rely on.

We've experimented extensively and will share the exact process that allows marketers in small teams to finally complete customer interviews efficiently. Using AI the right way can transform qualitative data into clear, actionable insights faster than ever.

Tune in and learn:

+ The best AI tools for transcribing and summarizing customer interviews

+ How to avoid common pitfalls (like AI hallucinations!)

+ The quickest way to build accurate, insightful customer avatars

This episode is a must-watch for B2B marketers tired of customer research always falling off the to-do list.

-----------------------------------------------------

🔗 Links + CTAs

-----------------------------------------------------

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 How to Accelerate B2B Research with AI

01:09 Quick Recap: Our Proven '5 BEs Framework'

02:39 Why Customer Interviews Keep Getting Ignored

04:00 The Truth About AI and Customer Research

05:52 Can AI Really Replace Qualitative Research?

08:48 The Best AI Tools for Recording & Transcription

11:15 How AI Summarizes Customer Conversations

12:11 Real-Life Example: Quick Customer Insights Capture

13:19 Crucial Step: Validate Your AI Findings

14:43 Creating Your Dream Customer Avatar with AI

15:15 Advanced Tip: Custom GPT for Deep Insights

16:00 Aligning Marketing, Sales, and Product Teams with AI

16:36 Key Watch-outs When Using AI in Research

17:41 Avoid AI Hallucinations with These Simple Steps

18:46 Secrets to Capturing Powerful Customer Quotes

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-gen...

S07 E183 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing #b2bsaas #AI #CustomerResearch