There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one.

Big Tech has been in a free fly mode since the inception of Google. There have been very few regulations for which you don’t event need fingers on your both hands to count. But things change and right now regulations are coming.

Today Michael will tell us about the EU’s Digital Markets Act - what it is and what are its implications for app developers and publishers.

• Michael Bilotta's background

"So the Digital Markets Act is multifaceted, and essentially what it's looking to do is regulate the way that big tech can operate in the EU really from the perspective of ensuring that there are not these monopolies that are created because of the fact that these big tech companies are so expensive. "

"So when a payment goes through the traditional app store, it goes into kind of a black box that nobody is super familiar with, nor do we really understand exactly how that payment is being processed. But through a third party payment provider, we can do things like smart routing, where if a transaction fails initially, we can try and route it to another financial institution and see if we can get an acceptance. "

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