Doron Gerstel, CEO, Perion, joins me on Tech Talks Daily. Perion is a global technology innovator in the digital advertising ecosystem, providing brands and publishers with an opportunity to unlock lucrative growth opportunities. The company operates across the three main pillars of digital advertising – ad search, social media, and display/ CTV, representing a potential market of more than $300B.

Perion generates revenue from both demand and supply sides, and in the last year, they signed an agreement with Microsoft Bing to drive growth opportunities. Doron shares a recap of how adtech companies performed during the pandemic, what the end of third-party cookies will mean for advertisers, and how companies will adapt.

We also discuss how ongoing privacy changes will impact the adtech landscape and the importance of agnostic technology, and how it will help companies adapt to any changes in digital marketing.