Darin Dawson is on a mission to rehumanize the planet and wants to start with your business. He believes that human beings have intrinsic value. Each person deserves to be seen, heard, and understood. That's why he co-founded BombBomb. BombBomb enables everyone in their organization to easily record, send, and track personal videos so that they can break through the digital noise, build human connection, and get a "yes" faster and more often.

What is BombBomb: The inspiration to establish the video-sharing platform came about in 2006. They sought to create a platform for sending marketing videos and text and making presentations while maintaining the human element in the communication. Their ideal customer profile was individuals with complex products and technological know-how but depended on other professionals for marketing communication. These included real estate agents, mortgage professionals, insurers, and lawyers, among other professionals. Other clientele include landscapers, consulting companies, and some Fortune 500 companies. Today, BombBomb has a large geographical reach in about 48 countries with over 100,000 companies. 

Unique features of BombBomb – BombBomb allows the user to know if the recipient actually received the sent message/email. It thus helps the marketer figure out their engagement and tailors the message appropriately. In addition, BombBomb gives the user greater confidence with their video message because they focus on the human dynamic in front of the camera. The user's confidence grows with time as they create more and more bomb bombs. It reflects the growing importance of leveraging new communication media in the digital space to position as a known trusted source in a given niche.

BombBomb users' usage curve: Our guest expert underscores the role of human reciprocity in today's digital communication. Video content-sharing platforms such as BombBomb strive to eliminate the robotic feel of messages, whose authenticity ensures that the recipient offers feedback. As such, more people are willing to reciprocate the communication with more BombBomb usage. (There is no reciprocity for robots).

The journey of BombBomb products over the last five years: Darin says that they have experienced an increased uptake over the previous 5 years. During the Covid-19 pandemic period, the product experience increased usage because many people were forced to use video communication from their homes. However, the inconsistent nature of human beings meant that people returned to their old communication habits as the pandemic eased. (Consistency is how we win in business, but people are not often consistent). The company has introduced a new feature of BombBomb that offers marketing automation with evergreen video sequences with a human feel.

The role of artificial intelligence in BombBomb: Our guest insists that they are keen on maintaining the human element in their video and text communications. As such, they leverage artificial intelligence to be more efficient, consistent, relevant, and timely. For instance, AI can help generate video scripts for the target audience. Also, AI algorithms can help with transcribed data and comparing transcripts to figure out the most suitable for a given video. (AI is crucial in helping people to become the best they can be on the go for their industry using best practices).

Time Codes

(0:01) Introduction to today's topic and guest expert

(0:45) What is BombBomb:

(04:57) Unique features of BombBomb

(09:11) The curve of usage of BombBomb users

(12:35) The journey of BombBomb product over the last 5 years

(16:00) The role of artificial intelligence in BombBomb

(20:16) Key metric for BombBomb

(23:05) Other areas of usage for BombBomb

 (25:25) BombBomb in the next 5 years (27:17) Darin's contact information

(27:38) Darin's choice of brand ambassador