It's rare to meet the president of a global beauty brand who began their professional life actually working from the ground up, starting off a career visiting salons every day as a sales consultant- and from there, falling in love with the industry as part of a journey that lands them at the helm of one of the most iconic brand names in beauty - Aveda. Barbara De Laere is one of those rare individuals who has traveled that journey. Listen in to hear the story behind her career, the values that inspire her in leading the iconic brand -and her unique perspective on the future of salons.