Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.

In this episode, we break down how to turn thought leadership into a trust-building, pipeline-generating machine. Not just fluff for likes and impressions.

We’ll show you how to build a strong point of view, map it to your buyer’s journey, and use thought leadership ads to hit the 95% of the market that isn’t ready to buy… yet.

Tune in and learn:

+ The 3 questions every POV must answer to resonate

+ Why most marketers fail at thought leadership (and how to fix it)

+ Our exact LinkedIn Ads system for turning content into pipeline

This episode is a must-watch if you want to move beyond vanity metrics and make your brand the one buyers remember when they’re ready to act.

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🔗 Links + CTAs

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💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

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🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 How Thought Leadership Actually Builds Pipeline

02:00 The 5 Bs Framework Recap

04:00 Why Thought Leadership Often Fails

06:00 The 3 Questions to Shape Your POV

08:00 Using LinkedIn Ads to Amplify Trust

10:00 Mapping Content to the Buyer Journey

12:00 Why Subject Matter Experts Must Lead

14:00 The Real Goal: Being Remembered at Purchase Time

16:00 The Ogilvy Method for Ads that Educate & Convert

18:00 How to Measure Thought Leadership Ads

20:00 A Proven Framework for LinkedIn Thought Ads

22:00 Patagonia: B2C Thought Leadership Masterclass

24:00 How Patagonia Drives Profit Through POV

26:00 B2B Example: Rivet’s Framework for Labor Ops

28:00 Final Takeaways: Thought Leadership That Works

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

https://theb2bplaybook.com/demand-generation-course

S07 E188 - The B2B Playbook

#b2bmarketing #demandgeneration #b2b #digitalmarketing

#b2bsaas #thoughtleadership #linkedinads