When the founders of WhereBy.Us set out to connect people in their city, they weren't sure where to start. Holding events? Press conferences? Opening a bar? Local news? In this episode, Chris Sopher (@cksopher) and Bruce Pinchbeck (@BrucePinchbeck) share the story behind how they created local media brands in cities across the country, and then used their learnings to spin out a SaaS product for newsletters.

• The New Tropic: https://thenewtropic.com
• The Evergrey: https://theevergrey.com
• Letterhead: https://www.tryletterhead.com
• Follow Chris on Twitter: https://twitter.com/cksopher
• Follow Bruce on Twitter: https://twitter.com/brucepinchbeck