Increasingly, brands are using the power of smartphones to develop applications and experiences for their customers. Often, they come to agency owners with questions about mobile strategy. Agency owners must understand how mobile applications and UX/UI will impact them and their clients.

We brought on an expert in UX/UI and mobile app development: His name is Marc Fischer, and he’s the CEO and co-founder of Dogtown Media, an end-to-end mobile application development company.

And we aren’t the only ones who think Marc’s a pro: Forbes brought him on as a member of their invitation-only Technology Council.

Marc also gets agencies: Before he started Dogtown, he was an agency owner. So his perspective is incredibly helpful to other agency owners. He came on The Innovative Agency podcast to give some advice on how agencies can make recommendations to their clients when it comes to mobile application development.