Julie Parker has almost 20 years experience in the world of personal development and coaching. Impressive.

And as you can imagine, she's seen lots of changes over those 2 decades of this relatively new industry, and on this episode, Julie shares the good the bad and the ugly with us.

Several takeaways from this conversation with Julie:

• substance WILL win over style in the coaching world, but it takes time
• niching is an evolution that she thinks is serving us all well
• how she attracts people to her work and why she doesn't see the need to use podcasts to promote her business

Julie was truly one of my favorite guests for so many reasons; great conversation, huge heart of service, and direct honesty.

Julie Parker is one of Australia's foremost life and business coaches and trainers with more than a decade's experience inspiring hundreds of clients and thousands of people to create beautiful lives and businesses. The CEO and Founder of The Beautiful You Coaching Academy, Julie passionately trains and supports heart centered and gifted people to bring their talents and love of giving into the world as life coaches.

Julie is a published author and Tedx speaker and has shared a speaking stage with Clare Bowditch, Christina Re, Gretel Killeen, Carolyn Cresswell and Gala Darling. She is the recipient of numerous awards including the Australia Day Citizenship Award and Business and Professional Women's Woman of Achievement Award. Julie appears regularly in the media including Today Tonight, A Current Affair, Sunrise and The Morning Show, as well as publications such as Grazia, Cleo, Cosmopolitan, Fitness and Health and national newspapers. She is also the Editor in Chief of inspired COACH Magazine.

Julie lives in Melbourne with her husband, stepdaughter and two much loved adopted cats.

You can connect with Julie Parker here on her website.