The agency model is often delivery focused. Yet, our guest Mandi Ellefson suggests that agency owners forego delivery-focused agency models and instead transition into becoming a strategic growth partner for future clients. In her experience, this approach can produce massive transformation in an agency owner's ability to avoid burnout while scaling up revenue generation.

What you will learn in this episode:

• The drawbacks of delivery-focused agency models.

• The value of creating an irresistible offer for prospective clients.

• The dangers of burnout.

• How to identify "soulmate" clients that sit squarely in the sweet spot.

• The importance of identifying million-dollar problems that your agency excels at solving.

• What steps you should take to leave a niche that isn't working anymore.

• How to shift your mindset to be better prepared for scaling your agency.

Bio

Mandi Ellefson is the creator of the Scale to Freedom Scalable Service Growth™ model. She leads consulting agency owners to have lives with greater freedom and success. Mandi has consulted with over a hundred consulting agency CEOs. She's helped them immediately free up to 20-50% of their work week to focus on accelerating profits.

Her clients have grown five figures of net profit every month, added millions of dollars in sales, and have exited the day-to-day to scale growth. Some owners now passively manage their business, or have sold it.

Mandi is a published author and host of The Hands-Off CEO Podcast. As a committed Freedom Fighter, a percentage of business profits go to rescuing enslaved victims of child sex trafficking. Mandi is a mother of two, enjoys travel, mountain biking and exploring the outdoors with her husband.

Resources:

• Website: https://www.handsoffceo.com/
• LinkedIn Personal: https://www.linkedin.com/in/mandiellefson/
• LinkedIn Business: https://www.linkedin.com/company/hands-off-ceo
• Facebook: https://www.facebook.com/mandiellefson.biz
• Twitter: https://twitter.com/mandiellefson