“Not just wealth… I think experience is all about compounding” 

Says Manisha Raisinghani, founder of SiftHub. 

After her stint as the CTPO at LogiNext, Manisha Raisinghani spent some time looking for the right problem to solve before starting up again. In her search, she found a sales enablement problem that could be solved through AI: enterprise sales teams have over 100 touch-points to tap into when collecting the data needed to make an effective sale. This sapped sales team effectiveness, since sales teams spent time doing non-sales tasks. This is the problem Manisha & the team at SiftHub are setting out to solve, with AI. 

In this episode of Matrix Moments, she explains how SiftHub stands apart in a crowded space. Ultimately, just because a sector is ‘crowded’, doesn’t mean it has run out of problems to be solved. 

📍Identifying the problem: Manisha’s experience and research showed that sales resources spend 70% of their time doing non-selling activities. 

👥 Approaching a crowded market: With so many SaaS applications designed for salespeople, it gets confusing to find what information lies where, complicating an already complex sales process. 

👩🏻‍💻Building High-Performing Teams: 

Manisha’s 3-O framework for SiftHub is unmissable if you want to build high-functioning, high-agency teams. 

This episode of Matrix Moments is flush with insights on building in AI. Tune in.