HOW IS THE INDIAN E-COMMERCE TRANSFORMING? 

With the adoption of quick commerce, the launch of the latest GenAI technology, and the increasing purchasing power of GenZ, the Indian e-commerce industry is poised for transformation.

In this episode of Matrix Moments, we analyse it further with Chirag Taneja, founder of GoKwik, a rapidly expanding e-commerce enablement startup, our founder Avnish Bajaj, who also launched one of India’s pioneering e-commerce ventures, Bazee, and Rajat Agarwal, MD at Matrix Partners India (aka Z47).

📲Digital penetration of Indian e-commerce stands at just 6% today.

It is set to increase drastically as GenZ consumers are on the rise while the digital public infrastructure is thriving. 

🛵 Is Quick Commerce a feature, or a standalone company? 

Every e-commerce player will have to embrace it or they’ll lose market share. This creates opportunities for infrastructure providers to facilitate this transformation.

🦾 The AI native apps are yet to come.

The enablement of consumer AI is expected to be similar to the era when mobile apps were first introduced, leading to the launch of various apps offering innovative solutions, many of which made a notable impact.

🕺🏾 Consumers no longer trust paid influencers. Co-creation is key.

The success of Freakins hints towards the opportunity that lies in co-creating with influencers instead of just paying them to promote products. 

💥E-commerce disruption is boosting competition for companies that still have a firm foothold due to strong distribution.The original mode key to building consumer brands was distribution and that is getting disrupted. 

If you are a founder exploring the e-commerce sector, this episode of Matrix Moments will provide you with insights into the diverse opportunities that are set to thrive in this space.