How do you monetise your app business from 600 million connected smartphone users in India? This is the only question founders in India’s App Economy 3.0 need to ask themselves.

Vivek Ramachandran, Chandrasekhar Venugopal and Aakash Kumar from Z47’s consumer team talk about the shifts in India’s app economy over the years and how engagement, retention and monetisation became the key pillars for app-based businesses.

They answer questions useful to any and every founder trying to succeed in India’s app economy 3.0:

▶️ What is the core nature of the value exchange in the app economy?

▶️ What effect will AI have on production?

▶️ What are the exciting trendlines?

▶️ Where do founders make mistakes when measuring success?

▶️ What key vectors do founders need to focus on building in 2024?

If you’re someone looking to build in or understand India’s app economy, this episode will give you years of insights in less than an hour.