Adobe Primetime's video business is a platform that provides television programmers and pay TV providers with the ability to deliver, monetize and personalize television content across any screen. Adobe Primetime is essentially their TV technology solution, that was recently powered the digital delivery of the Rio Olympics and ths year's Superbowl now work with everyone from Turner and Disney, to Viacom and Comcast. This is headed up by Jeremy Hefland who many of you know from a startup called Auditude that was acquired by Adobe back in 2011. Fast forward a few years, and we now have Primetime, which is now a key business for Adobe. Jeremy Hefland is someone who can also offer tips for a startup exec in transitioning to a big company or the best practices on having your company acquired. Guest Info  @jhelfand

Adobe Primetime's video business is a platform that provides television programmers and pay TV providers with the ability to deliver, monetize and personalize television content across any screen. Adobe Primetime is essentially their TV technology solution, that was recently powered the digital delivery of the Rio Olympics and ths year's Superbowl now work with everyone from Turner and Disney, to Viacom and Comcast. This is headed up by Jeremy Hefland who many of you know from a startup called Auditude that was acquired by Adobe back in 2011. Fast forward a few years, and we now have Primetime, which is now a key business for Adobe. Jeremy Hefland is someone who can also offer tips for a startup exec in transitioning to a big company or the best practices on having your company acquired. Guest Info @jhelfand

Adobe Primetime's video business is a platform that provides television programmers and pay TV providers with the ability to deliver, monetize and personalize television content across any screen. Adobe Primetime is essentially their TV technology solution, that was recently powered the digital delivery of the Rio Olympics and ths year's Superbowl now work with everyone from Turner and Disney, to Viacom and Comcast. This is headed up by Jeremy Hefland who many of you know from a startup called Auditude that was acquired by Adobe back in 2011. Fast forward a few years, and we now have Primetime, which is now a key business for Adobe. Jeremy Hefland is someone who can also offer tips for a startup exec in transitioning to a big company or the best practices on having your company acquired. Guest Info&nbsp; @jhelfand

196: How Adobe Primetime Enabled by Adobe Marketing Cloud, Is Designed For Viewing Experiences

If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change?


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We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. 


Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments.


Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas.


New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.

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196: How Adobe Primetime Enabled by Adobe Marketing Cloud, Is Designed For Viewing Experiences

196: How Adobe Primetime Enabled by Adobe Marketing Cloud, Is Designed For Viewing Experiences

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