If there were one concept that has become cliche in the music industry and hip-hop artists, its the word brand. Once only a concept spoken about only be marketers and salesmen, the concept of branding has now been adopted into the lexicon, leaving artists and publications always talking about their "brands." Naturally, most artists are annoyed by this, and mostly with good reason. In this episode, we break down why artists don't like branding, and give out some simple tips for understanding it more so you can maximize everything you do, because it's likely you're already doing a lot of it properly. Let's go!

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