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In this episode:

Branding. PR. They’re one in the same, right? Well, not really. However, they aren’t as separate as they used to be. Thankfully, my guest today is Anika Jackson, founder of a marketing and communications firm dedicated to small businesses and entrepreneurs. She shares resources and advice and helps us to understand them better separately and how impactful they are used together. 

Top reasons to listen to the entire episode:

• Discover how crucial understanding and marketing your brand is for your small business.
• Learn how your “brand” and PR are different and entwined.
• Uncover how to present yourself as an expert in your field.

Full Show Notes Here!

Mentioned Resources

• Help A Reporter Out  
• Qwoted  
• Simplified  
• Your Brand Amplified  
• The Brand Amplifier Live  
• Free 30-minute strategy session with Anika for the MindShift Podcast audience

Connect with Anika

• Website
• LinkedIn
• Your Brand Amplified LinkedIn

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.