Mad Men told the Nature Conservancy et al to brand themselves a "Movement" - back in the 70's when those soon-to-be-billionaire orgs got their meal ticket from the Clean Air Clean Water acts and the EPA.

Here's the catch. Real social movements have music. Sun Ra and Neil Young, Erykah Badhu and Bjork and Brian Eno and Yoko Ono - made their own way to the Earth and back to our ear. Now the complete and utter emergency we are experiencing has got us turning to the Earth itself for the music. And we're hearing symphonies from the plants and animals, rocks and clouds. Radical tunes are rising like Amazonia natives invading COP 30. The whole Earth is singing. Like real social movements, the breath of our Earth activism will be music.