Meet Eric Wei - the co-found of Karat. In this episode, he discusses his journey to building Karat, as well as common mistakes YouTubers make that cost them $1000s every month.

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Karat’s Socials

YouTube: @trykarat

Instagram: https://www.instagram.com/trykarat/

Website: https://www.trykarat.com/

TIMESTAMPS:

0:00 - Introduction

0:55 - The advice he’d give to a small YouTuber who’s just starting to make money

3:35 - The most creative way he has seen creators monetise beyond advertisements

6:17 - The biggest mistakes he has seen creators make with money or finances

8:08 - The opportunities creators overlook to make money

8:55 - How to find the right sponsorship agency

11:49 - Traits that successful creators have

14:05 - The best way creators can build and engage their audiences today

15:59 - The origin story of Karat

22:59 - Who to hire first and what to do with a huge amount of money

24:35 - Who else he hires to grow the company

25:44 - The decisions that helped his company to stand out

26:51 - How many employees he has

27:21 - Advice on managing a team and scaling

28:54 - How to deal with the stress of managing 15-20 employees

30:04 - How many creators are on Karat

30:29 - How he attracts big creators to the platform

32:07 - The biggest challenges when working with creators

33:00 - The next big challenge Karat needs to overcome to continue scaling and serving creators

33:45 - The vision for Karat in the next five years

34:23 - What he would recommend to a creator with a niche audience to do to start a business

34:48 - The biggest trends shaping the creator economy

37:33 - How creators can deal with financial stress

38:02 - How AI will impact the future of content creation

38:57 - How he sees the future of content

41:37 - What small creator he would invest in

42:35 - What his dream is

Meet Dill Toma. He shares his experiences as an expert thumbnail designer and YouTube strategist and how beginner thumbnail designers can get their first client and grow.

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Dill Toma's Socials

Twitter: https://x.com/DillToma'

YouTube: https://www.youtube.com/@DillToma/videos

TIMESTAMPS:

0:00 - Introduction

0:30 - How he came up with the thumbnail for an 18-million-view video

2:11 - The next step after he comes up with the concept

3:21 - How he makes thumbnail elements realistic

4:49 - How long it takes to make realistic thumbnails and are they worth it?

6:54 - What are some other tools he uses to create thumbnails

8:40 - How he creates different thumbnail styles

11:15 - What his process is like working with MrWhoseTheBoss

12:22 - How long it takes to make this type of thumbnail

12:35 - How many thumbnails he does per week

13:03 - How he lands his clients and what the progression of it looked like

15:05 - His thought process behind Michelle Curry’s thumbnail

24:30 - How long this thumbnail took him

25:56 - Whether 8 hours is too long to spend on designing a thumbnail

26:51 - How much he makes per year as a full-time thumbnail designer

27:32 - How much he charged per thumbnail when he first started compared to now

29:00 - How an aspiring designer can stand out and kickstart their career

31:15 - How starting in the gaming niche has affected his approach to designing thumbnails

32:00 - His three tips for making better thumbnails

37:27 - The thumbnail change that led to a 19-million-view video

40:56 - He reviews our thumbnails

43:40 - His favourite thumbnail on YouTube

43:59 - Who he thinks has the best thumbnails on YouTube

44:17 - Who he thinks has the most underrated thumbnails on YouTube

44:36 - One thing he has learned recently that has helped him create better thumbnails

45:28 - The one YouTuber he would invest in

47:44 - What his dream is

Meet Nate Curtiss, also known as n8wealth. He shares his experience and journey with YouTube, from uploading his first viral video reaching 200k views, to running his own agency and becoming a YouTube strategist.

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Nate Curtiss' Socials

Twitter: https://x.com/natecurtiss_yt

YouTube: https://www.youtube.com/@n8wealth/videos

TIMESTAMPS:

0:00 - Introductions

0:17 - How old he is and how much he has earned this past year

0:45 - How he got into YouTube

4:32 - Was it at 15 or 16 that he started running the dev channel?

5:27 - Why did his first video blow up after switching from NateDev to n8wealth

5:38 - Can he show how fast it took off after the change?

6:32 - What inspired his video idea and what made it blow up

8:32 - He breaks down his most popular video and explains why it blew up

15:59 - How 2 of his most viral videos come about

21:12 - What KPIs he tracks for smaller YouTubers to measure growth

24:48 - What are common mistakes he has seen creators do

27:02 - What was the experience offering done-for-you services and what made him start

31:59 - How he finds clients

33:17 - Any advice for creators balancing jobs and studies

35:18 - Why he still goes to college while making $200K at 17

39:16 - What the best thing about going to college is

41:40 - What the thought process is to come up with a title and thumbnail for this podcast

52:56 - The most he has made in one month from YouTube

53:36 - One piece of advice for YouTubers struggling to grow

54:10 - Who he would invest in

54:58 - What his dream is

JeremyB has generated $3.5M in revenue and has created 24 successful channels. He shares all his knowledge from producing viral content to scaling a great team and much more in today’s episode.

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JeremyB's Socials

Twitter: https://x.com/JeremyBYouTube

YouTube: https://www.youtube.com/@JeremyBYouTube/videos

TIMESTAMPS:

0:00 - Introduction

0:28 - How many channels he has run and the revenue he has generated

1:05 - How he grew from his first channel to a YouTube empire

6:06 - What his first channel was and which one blew up first

19:33 - How he identifies small markets and any tricks or tools he uses

30:18 - How he grew his Minecraft channel to 400M views in four years

37:44 - What led him to create an hour-and-a-half-long video and the back-end processes

49:17 - How many team members he has and the main costs of running his empire

52:01 - The general percentages he offers to his producers

53:49 - The qualities he looks for when hiring a producer

57:15 - The hiring mistakes he has made with producers

1:02:48 - If he ever had a producer who wanted to take all the profits of a channel

1:07:37 - How much he has invested in the five channels that have failed

1:10:40 - The revenue he has made in the past year

1:10:58 - The most that he has ever lost

1:11:25 - The one piece of advice he’d give to someone starting YouTube today

1:12:18 - How many views he generates each month across all channels

1:12:36 - His dream

Tintin Smith is Ali Abdaal's lead producer, managing the entire team and ensuring videos are top quality. He shares his enitre experience and methods with us in today's episode.

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Tintin Smith's Socials

Twitter: https://x.com/TintinSmith

TIMESTAMPS:

0:00 - Introduction

0:47 - How did you become the lead producer for the top productivity channel?

4:20 - What's one tip for someone wanting to work with their favourite YouTuber

5:50 - Can you walk us through your pre-production, production and post-production process?

9:36 - How far in advance do you plan from idea to publishing?

12:37 - With ideas planned ahead, how do you approach the title and thumbnail to ensure they work?

14:14 - Who ranks the ideas? Is it only you or is the team involved?

17:19 - Once the title and thumbnail are set, what's next? Do you schedule it, script it, or something else?

22:14 - He records four videos in a day, covering a whole month's uploads - how does he manage that?

23:57 - After filming, what's the next step in the process?

26:14 - How do you manage everyone?

30:19 - If you could go back, what mistakes as a producer would you avoid now with your experience?

32:56 - You optimize titles and thumbnails with A/B tests, even months later. What's that process like?

36:09 - Is there a specific one that you or your team changed and felt you did really well?

38:22 - How did you approach the thumbnail for your "My Evidence-Based Skincare Routine" video?

42:15 - How did you come up with the thumbnail for the "How To Invest For Beginners" video?

44:14 - What about "How To Stop Feeling Tired - 4 Ways To Boost Your Energy"?

48:07 - Is your framework called the AHQ framework?

50:56 - What do you think makes Ali a great leader, and how big is the team?

52:02 - What makes him such a good leader for the team?

53:49 - What's one piece of advice you would give to someone starting a YouTube channel today?

55:10 - If you had to invest in one small, growing YouTuber today, who would it be?

56:59 - You're living your dream job now, but what's your ultimate dream?

Jamie's YouTube blueprint increased videos to 3M views, 7M views and some even reaching 34M views. He shares everything he knows about YouTube, his experience on the platform and more in today's episode.

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Jamie Rawsthorne's Socials

Twitter: https://x.com/jamierawsthorne

TIMESTAMPS:

0:00 - Introduction

0:37 - Where did you get the inspiration for this video?

2:16 - How did you come up with that thumbnail and title?

3:22 - What made you go from 10-15 minute videos to 1-2.5 hour ones?

4:20 - Was the title inspired by something, or how did you come up with it?

6:19 - What was the process for making a 1-2.5 hour video?

11:36 - How did you create the thumbnail and title for that video?

13:04 - What percentage of a video's success is due to the idea, title and thumbnail compared to editing and storytelling?

15:29 - How did you think about the video with 3.3M views?

17:45 - What does your analysis process look like, and what do you focus on?

19:00 - How long does it take you to do the research?

22:10 - What was the most fun experience you had during those years?

31:10 - How did you come up with the "I Asked Millionaires If I Could [ACTION]" format?

33:06 - How do you prepare for those videos? What's the production process like for sneaking into places?

35:29 - What are the three most common mistakes YouTubers make when trying to grow their channels?

40:49 - How was your experience working with Morning Brew?

45:59 - What data do you focus on during those three weeks of market research to find the right idea?

47:30 - Do you focus on the idea first, or combine it with thumbnail planning from the start?

51:32 - How are you growing your agency?

54:29 - What does a week in your life look like while running this business?

56:18 - What is your learning process?

58:20 - What lessons have you learned in running your business that you wish you had known two years ago?

59:57 - What can creators do to prevent burnout while growing their YouTube business?

1:03:05 - What are your thoughts on Shorts? Are they beneficial for business YouTubers, or a waste of time?

1:05:01 - Which small YouTuber do you see as having potential for growth that you'd invest in?

Mini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel.

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Noelle Ireland's Socials

Twitter: https://x.com/noelle_ireland

TIMESTAMPS:

0:00 - Introduction

0:39 - How did you grow from 10K to 15M subscribers?

2:53 - Why not work with 100 UGC creators?

3:47 - How did you find an in-house creator?

5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago?

7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then?

9:03 - How did you create that model and why was it key to conversions?

10:52 - What's the conversion rate between Instagram, YouTube and TikTok?

13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea?

15:35 - What's your system for getting shorts to go viral?

19:37 - How did you come up with the 1 billion view short and why it did so well?

21:15 - What kind of shorts lead to higher conversion rates?

23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions?

24:34 - Did removing links from pinned comments impact the business significantly?

26:08 - What was the team like when you left?

28:02 - How did you end up in your position?

29:17 - What tools or software did you use to grow your short-form content?

30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels?

34:12 - When did you start with Sticki Rolls and how did you grow it?

35:38 - What system did you use to push content and then sell?

38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales?

42:30 - Can we dive into how you came up with the hook for your most viewed shorts?

51:30 - If you had to blow up a brand again, how would you do it?

1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly?

1:05:30 - What's your dream?

We spent 24 hours with Jordan Welch to find out how he's made more than $10,000,000 from YouTube and how you can do the same!

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Jordan Welch Socials

YT Channel: ‪@JordanWelch‬

Twitter: https://x.com/jrdnwelch

TIMESTAMPS

0:00 - Introduction

3:23 - How one video can change your life

7:15 - The strategy that took his channel to the next level

8:43 - The video that made Jordan $337,000

12:12 - The importance of experimenting

12:31 - How to overcome struggle on YouTube?

12:56 - If someone were starting a channel today, here’s how to go viral

Check out https://1of10.com/ and use code "POD24" for a 1-month free trial to grow your channel!

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TIMESTAMPS0:00 - Introduction0:51 - How to become a YouTuber starting from scratch6:50 - How he went from 40k to half a million subscribers12:27 - His strategy to reach 1 million subscribers14:18 - Why being a content & music creator is so difficult22:51 - How to win sponsorships (and earn more money)Music from #InAudio: https://inaudio.org/Track Name: Infraction- Sax Beat

Zack Blank, the producer behind Nick DiGiovanni’s YouTube empire, who helped scale the channel to over a billion long-form views and 10 billion short-form views. After turning overlooked videos into breakout hits and reviving old uploads from 100 views a day to 15,000+, Zach breaks down how he engineers ideas, builds months-long production pipelines, and obsessively optimizes thumbnails, retention, and storytelling to stay at the top of the creator economy.

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