In this episode, Whitney discusses the importance of selecting the right color palette for DIY branding. She emphasizes how crucial brand appearance is for looking professional and trustworthy to customers and discusses not only the necessity of choosing a cohesive set of colors, but also common mistakes people make when choosing a palette. The episode provides a detailed guide on finding inspiration for your color palette, using tools like Pinterest and Coolors.co, and implementing these colors across various brand materials. Throughout, Whitney offers practical advice for ensuring your brand's visual identity resonates with its personality and stands the test of time.

In this episode:

• The Importance of Brand Positioning
• Common Mistakes in Choosing Color Palettes
• Using Pinterest for Color Palette Inspiration
• Understanding Different Types of Colors
• Refining Your Color Palette with Coolors
• Testing Your Color Palette in Canva

Resources

The Free Business Branding Workbook for Wellness Pros

The $100k Brand Formula

Coolors.co

Connect with Whitney Bateson: 

Instagram: @‌whitneybateson

Website: whitneybateson.com

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