2 Guys 1 Shaker Cup

Brands do some funny things during a national crisis. Some brands are respectful, while others are distasteful. Josh and Ryan discuss.

Whether it is lower carbs, lower sugars or a completely new non-alcoholic beverage designed to give you that feeling you get when you drink, this movement is here and growing. Ryan and Josh discuss whether or not this is an option the sports nutrition industry should look at.

The Coronavirus is responsible for postponing Expo West, The Arnold Sports Festival and FIBO (along with other major conventions). How does the virus impact your brand, you as a consumer and what can you do to prepare for the changes? We discuss!

The retail landscape is changing every day, do you remember how you used to buy your supplements? How do you think you will buy in the future? Josh and Ryan discuss the changing landscape.

The Sports Nutrition Industry is driven by marketing...or is it science? Ryan and Josh discuss how to be successful on both fronts. 

The rights to the Olympia have been sold, including Muscle & Fitness, how will this impact the 2020 Olympia with the pressure of Athleticon? Ryan and Josh discuss.

Josh and Ryan discuss if you should invest in our space or if it makes sense for companies to license their IP to the space.

Josh and Ryan go back in time to choose a company to become CEO for. They dive into what they would do to keep the brand alive and thriving in 2020.

Function beverages from protein drinks to energy drinks are taking over. Josh and Ryan discuss the history of the category, where it is at in 2020 and what the future might look like.

Functional benefits have been in existence for a long time, but functional foods have now become the new "conventional" food. Josh and Ryan discuss the past, present and future of these foods.