2 Guys 1 Shaker Cup

How have legacy brands in the sports apparel business been able to survive through the years with all the new upstarts? How are the upstarts surviving against the giants? Josh and Ryan discuss the business of sports/fitness apparel. 

Josh and Ryan create a hypothetical company and pick their top three influencers to represent their brand.

Josh and Ryan select a supplement brand that they would like to be CEO of and what things they would put into play during their first day on the job.

Third party certification programs like NSF, Informed Choice and BSCG are out there, but not many sports nutrition brands are currently using. Do they add value to your brand? As a consumer should you look for these? What can these programs do to help educate. Josh and Ryan discuss the ROI and whether or not there's a place for these in dietary supplements.

Fitness centers and the way we participate in fitness activity has changed so much over the past 20 years, what will it look like 20 years from now? Josh and Ryan discuss.

Josh and Ryan discuss what they would buy if they actually had to pay for supplements. Each list their top 5 and list an up and coming category in the sports nutrition field.

Why do people get into the Sports Nutrition field? Is it to get rich or to help the consumer? Josh and Ryan discuss what should be the obligation of a brand to the consumer and to their stakeholders. 

The way sports nutrition companies utilize athletes has changed. It is now all about affiliates, ambassadors and influencers. When and where does this tactic make sense? Ryan and Josh discuss.

Josh and Ryan both have MBA graduate degrees, but have they received the ROI on it? They dive into if a MBA is needed and is there a place for it in the fitness industry.

Olympia Weekend is almost upon us, but why are brands electing to forgo exhibiting at these events? Josh and Ryan dive into why some brands participate while others stay home.