(Sponsored by GRAPHICS PRO EXPO) A great friend of the show Jay Busselle will be joining the 2 Regular Guys this Friday to discuss the Better Story about you and your business. Everyone has heard by now that you have to tell the Story of Your Business. Jay will be joining us to tell us how to tell that story better.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * DAX has announced two of three dates for 2022DAX Kansas City - February 25-26DAX Chicagoland - April 22-23DAX Minnesota - To Be Announced* Note from a listener. We love this stuff! A review on your podcast player of choice would be awesome. I recently started listening to your podcast because I have an hour commute (one way) three days a week. I send all of your dad jokes to my husband who then shares them with his employees. Keep them coming! Thanks for all you do to make us solopreneurs look like superstars.”Dad Joke: What is a thousand times better than Instagram?Instakilogram

Telling a Better Story Aaron: Welcome to the show our good friend Jay Busselle. Jay, you’ve been on the show many times, but for any of our new listeners, share a little bit about your background.Terry: Jay, talk to us about the concept of telling your personal and business story.Aaron: Since you’re here today, some businesses obviously get this wrong. Where as business owners are we going wrong with this?Terry: Something you talk about in your seminars is the PROMO-mercial? What exactly is that?Aaron: Can you share with us your method or this formula?Terry: Can you give us an example?Aaron: How can our listeners apply this idea?Terry: Where else could our listeners use or apply this PROMO-mercial idea?Aaron: Jay, how can our listeners reach out to you?

Facebook Live Video

#5Things

5 Reasons to Share the Story of what you do Now From Erich Campbell - ErichCampbell.comSomeone can benefit from your experience at any stage. - Experts need fresh perspectives from newbies, newbies need the benefit of expert experience.Telling your story humanizes you and what you do. People buy from people. Sharing builds trust.Formulating your message helps you clarify your position and purpose. Teaching/Explaining helps you learn.Speaking with an uninitiated audience in mind helps you remove jargon and buzzwords.Your passion is infectious; share what you love with passion and people will resonate with it.

Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at [email protected], Contact Us or at our

(Sponsored by PRINTING United) The 2 Regular Guys are excited to present the quarterly Women in Garment Decorating podcast. In this episode in 2021, our guests will be Allison Anderson and Wendy Rossman, both amazing small business owners. The conversation will center on hiring and keeping good employees, from a women business owners’ perspective. And we’ll discuss the day-to-day running of your business as well.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * A reminder the Stock Sheet (http://bit.ly/stocksheet1) is up and there are plenty of blanks to be found. Again this only works if people use it and both add items and reach out to people for items. Thanks to Nathan Leber for putting this together! * A new Workshop over at Our Success Group Aaron! Here are some of the details. OSG will be supporting small businesses with the BUSINESS CLARITY BOOTCAMP - Using the Success Principles to bring more clarity to your business. There will be 5 sessions that start December 18 of this year and the last session wrapping on March 12, 2022. Each session will be a zoom call that will include training, exercises, group sharing, feedback, and some masterminding. If you would like more detail, please reach out to Aaron at [email protected]Dad Joke: Do you know why comedians never do shows for ghosts?There's a 100% chance they'll get boo'ed off the stage.

Hiring and Keeping Employees Aaron: Welcome to the show… Tell us a little bit about yourself and your business. Let’s start with you Wendy!Terry: One of the things we want to talk about today is hiring and maintaining good employees. I say in all my classes that the day you hire your first employee, your life changes forever. Talk about your early hiring experiences.Aaron: How has Covid affected your ability to hire and maintain staff? Did you yourselves have shutdowns or other Covid challenges along the way?Terry: How do you go about training your employees, whether it be operating a machine or dealing with customers?Aaron: Let’s talk about keeping employees happy at work. What are your thoughts on this?Terry: Aaron tells me you both also have family, including your kids working with you. Talk to us about the unique challenges that come with that and how you have overcome those?Aaron: Let's talk about your businesses in general. As women business owners, what have been some of the biggest surprises, either good or challenging?Terry: Let’s dust off the crystal ball. What do you see for your business in the coming year 2022?Aaron: How about some advice for business owners for the coming year?

Facebook Live Video

#5Things

5 Fundamentals of Success From Aaron Montgomery - Our Success GroupTake 100% Responsibility for ALL of your results - It's easy to blame, complain and make excuses, but real success comes from empowering yourself to own all of your results.

(Sponsored by PRINTING United) Greg Farmer and Cris Saunders with Insta Graphic Systems will be joining Aaron and Terry. The conversation will be "All Things Heat Press" where we'll discuss using a heat press in any decorating business. What can we do with a heat press? What press is best for what you want to accomplish? How has heat press customization changed over the past few years? If you have questions about heat presses, this is the show for you!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Dad Joke - What do you call a ghost chicken?A poultry-geist

Heat Press Aaron: We’d like to welcome into the show Greg Farmer and Cris Saunders with Insta Graphic Systems. Tell us a little about your background. Cris, let’s start with you.Terry: We have to ask both of you about the cheap $300 import heat presses you see on Amazon, etc. Greg, let’s start with you. Comments on these machines?Aaron: Cris, for the decorator who wants to customize a variety of products, is there a particular style heat press you recommend?Terry: Greg, let’s talk about items that will help the current decorator make an easy transition into heat press products.Aaron: Cris, along these lines are there customizable items that tend to offer higher margins?Terry: Cris, holidays are upon us. Are there some items in particular you would recommend marketing in this season?Aaron: Greg, we’re all familiar with the traditional screen printed transfer applied using a heat press. What other decoration methods can you tell us about?Terry: Cris, there are a lot of decorators who own a cap heat press. Is there anything beyond caps that we can use this fairly uniquely designed press for?Aaron: Greg, a new decoration method entered our world nearly 20 years ago. Let’s talk about DTG printing and curing with a heat press.Terry: Cris, I think there’s some assumption in the industry that a heat press and its uses haven’t necessarily changed over the years. Talk to us about how transfer applications have evolved over the past 10 years or so.Aaron: Greg, it’s a just-in-time world today. How has customization and just-in-time manufacturing impacted the transfer world?Aaron: How can our listeners find Insta Graphic Systems and you individually? Greg, let’s start with you.

Facebook Live Video

Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at [email protected], Contact Us or at our Facebook Page.

Other Events 5 Keys of Business Success Growing and Launching - This experien...

(Sponsored by PRINTING United) This week on 2 Regular Guys, Aaron and Terry will be talking with Dana Curtis from Biztool. The conversation will cover small business entrepreneurship, the experience your customer sees, feels and touches with your business, and ways to develop your own business strategy.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Dad Joke - Two snails got into a bar fight...It was a real slug fest

Customer Experience Aaron:  Dana Curtis is the founder and CEO of Biztools, a strategic consulting firm that helps small businesses multiply revenue through improved customer experience and pivot to new markets. Welcome to the show Dana.Terry: Dana, let’s start with defining what customer experience means to you?Dana: My view of the customer experience is the journey a customer takes from the moment they learn your name all the way through the purchase process until they: A) forget who you are, or B) think about doing business with you again – at which point they start a new experience.It is the sum of their encounters with your business across all channels. It can be a windingly complex sales cycle over a period of months with multiple touchpoints, or it can be a quick search right before popping into your shop in person.In some cases, you may never be aware of them at all.Aaron: What’s the one most common mistake a new business owner makes when it comes to designing their customer experience?Dana: There’s a couple I can think of, but probably the most common is trying to do too much and be all things to all people. Half measures get half results, and the single hardest thing new business owners must deal with is building Brand Equity. A simple definition for brand equity is the answer to the #1 question every prospect asks: “Why You?”  It’s simple to understand, yet the most difficult question to answer.You simply can’t do everything, so by stretching yourself too thin, you either make promises you can’t keep, or you don’t earn enough revenue to sustain the business.There’s a reason the “average age of successful entrepreneurs is 45”, by that age they know how to slow down and draw lines in the sand. Terry: Let's get into the nuts and bolts of customer experience. What is the process for a garment decorator to create a better “customer experience”?Dana: I approach this problem in 3 parts – essentially the beginning, middle, and end of the journey I just mentioned.Beginning:I like to have my clients walk me through their customer journey. Most don’t have one. Their initial response is usually “I get a phone call or an email” or “somebody fills out a form on the website”. If they have a retail space, you can also add “somebody walks through my door”.  What I counsel my clients is the first time you interact with your customer in person, they are halfway through their journey. They have already formed an opinion about the business.Middle:After we have this conversation, I ask my clients “what do they think of you?” Most don’t know.Their response is usually, “how should I know?” – which is completely ok,

(Sponsored by GRAPHICS PRO EXPO) This week on 2 Regular Guys Aaron and Terry will be finishing up our conversation on the Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Dad Joke - Two snails got into a bar fight...It was a real slug fest

How are You Positioning Yourself - Part 2 We’re back for Part 2. What is presentation anyway, beyond the image that a customer envisions when they think of your company. The image they perceive when they open a box from you. The picture in their minds when they look at your business card. Presentation is simply how we present ourselves, our companies, to the world. And the image, the impression, we leave behind. We talked about:Presentation of the package you deliverPresentation of you as a company - business cardsYour websiteDo people pay enough attention to their websites today?Call to ActionTell your Story - Hero's JourneyWhat is in it for them?Your “presentation” on social mediaSocial is the key - Stop posting your sales, offers, and pitches - Engage and build a relationshipDon’t completely rely on automationPersonal and business - There is NO divider. If you want to use Social Media for marketing, expect to also put yourself out there and be OK with letting people in.You attract what you put out there. Are you a helper, a positive influence on the industry?

Facebook Live Video

Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at [email protected], Contact Us or at our Facebook Page.

Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show -

(Sponsored by Impressions) This week on 2 Regular Guys Aaron and Terry will be talking Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Terry: We’re starting the show today with a quick chat with our friend, Jamar Laster, who is the Content Director for Impressions Magazine. Welcome back to the show, Jamar. * Aaron: Trade shows are all the conversation in the industry yet again. You’ve just wrapped up the Atlantic City Impressions Expo. Give us a recap. * Terry: Another show in Ft Worth is now just around the corner. Talk to us about that event coming next week. * Aaron: Jamar, tell our listeners where they can go to find out about Impressions Expo and Impressions magazine. * Printing United Cancellation PRINTING United Expo event, which was scheduled to take place this October 6-8 in Orlando, has been officially canceled for this year. The announcement came out this week soon after the information was leaked on the internet. They are now working toward the October 19-21, 2022 event back in Las Vegas. Terry and I were speaking at that show, plus we did have a booth space as well to do our show live daily. * In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, "In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it." The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier's locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say "I know all of the decorators' community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it."  He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two 'asks' of the decorators' community "Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere." To access the spreadsheet and to add your excess inventory 

(Sponsored by Impressions) This week the 2 Regular Guys will be bringing a special live Thursday night episode from DAX Chicagoland. Aaron, Terry and Erich will be discussing the most common issues decorators grapple with in determining, “Am I’m doing this right?” This show is for all types of decorators who sit and ponder that question.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Am I Doing the Right? In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, "In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it." The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier's locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say "I know all of the decorators' community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it." He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two 'asks' of the decorators' community "Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere." To access the spreadsheet and to add your excess inventory  www.bit.ly/stocksheet1

(Sponsored by Impressions) This week on the 2 Regular Guys podcast Katie Wubben from Trouble Me Knot will be joining Aaron and Terry. The topic will be Changes to Your Business. Katie’s business, like many of us, has been through some drastic changes. For Katie, changes for the better. We’ll discuss the challenges that come with change, and how to manage it all. We’ll even have some tips on how to navigate the landscape of change.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Breaking Through Limiting Beliefs Workshop this afternoon at 2 PM Eastern, 1 PM Central, Noon Mountain and 11 AM Pacific. Last chance to sign up and to #Regulators if you use the code OSG you will save $20. https://oursuccessgroup.com/beliefs/* Industry Sales and Events Veteran Josh Carruth Joins PRINTING United Alliance as Apparel Community Managing Director - PRINTING United Alliance has announced the appointment of apparel industry veteran Josh Carruth to managing director, apparel community. In this role, Carruth is responsible for the growth and support of all apparel-related programs and membership initiatives at PRINTING United Alliance. Carruth will oversee the Apparel Zone, a working microfactory on the show floor at PRINTING United Expo, which takes place Oct. 6-8 at the Orange County Convention Center in Orlando, Fla* With more COVID confusion with the Delta Variant, we’ve decided to give you all trade show updates at least every couple of weeks. Ray Weiss with Printing United gave us an Orlando update last week so here are responses from the three other major shows for our industry. Aaron, Erich and myself will be in the 2 Regular Guys booth at Printing United right by the Apparel Zone, so be sure to stop by and see us if you’re planning to be there.* Jamar Laster with Impressions Expo: I wanted to update you all on our new health & safety plan for Atlantic City. It has changed since I came on the podcast and we just sent an email about it to our community. In short, everyone, both vaccinated and unvaccinated, are required to wear face masks in ALL state-owned buildings, which includes the Atlantic City Convention Center. Please note: these public, indoor spaces include exhibit halls, meeting rooms, and lobbies. Masks will be made available at the event, if needed. Impressions Expo in Atlantic City, NJ is August 26-28. Here’s a link to the health & safety page on our Atlantic City website: https://impressionsexpo.com/atlanticcity/show/health-and-safety/* Scott Ritter with the DAX Show: We're looking forward to a great show at DAX Chicagoland, and attendance has surged in the last 2 weeks to the point where we have had to make arrangements in the floor plan to accommodate a larger than expected crowd! We're even seeing people register from New Jersey and Pennsylvania! If you are worried about traveling to large cities right now, it's good to know that the DAX show venue is located on I-80,

(Sponsored by PRINTING United) We are back for part 2. We will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * David “Tobe” Hall Retires from Universal Woods Universal Woods, a manufacturer of hard-surface coated substrates for sublimation printing, announces the retirement of David “Tobe” Hall. Hall worked for the company for the past 27 years, serving in sales and customer service. Most recently serving as the vice president of sales and customer service for the company’s North American sublimation division.Dad Joke - I found out my girlfriend is really a ghost.I had my suspicions the minute she walked through the door.

Building Relationships Part 2 Building relationships with key customers who buy quantities of shirts - retailers, schools, clubs, associations, etc.How to keep forefront in the relationship, and holding competitors at bayCommunication, communication, communication… without being obnoxiousAids to help them sell more productHelp them understand and develop online stores“Thinking about you” concepts - Jay Busselle’s care packagesSometimes you need to pick up the phoneDoing virtual events - They’re not like live eventsBack to social media being “seen” as a key part of the industry - positioningDo good work, delivery on time x10!Prospecting new customers when you can’t knock on their doorSampling… it’s the most perfect sales toolReferences/TestimonialsBack to building a brand and a reputation

Facebook Live Video

Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at [email protected], Contact Us or at our Facebook Page.

Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to ste...

(Sponsored by GRAPHICS PRO EXPO) This Friday, Aaron and Terry will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Next Level Founder Joe Simsoly to Retire; Randy Hales Appointed as Successor - Blank apparel manufacturer Next Level Apparel announces that Joe Simsoly, founder and chief executive officer, will retire as CEO, effective Aug. 8. Simsoly continues to serve on Next Level’s board of managers and will remain a significant shareholder in the business. In November 2020, the board appointed Randy Hales as Next Level’s co-CEO as part of a 2018 succession plan. - https://bit.ly/3isehVFDad Joke - What do you get when you cross the Atlantic Ocean with the Titanic?Halfway

Building Relationships with Customers in a Long Distance World Aaron: Let’s face it, in a world not so far away we would talk to a customer at the counter in our shop, or build a relationship over customer visits, lunch, drinks. But today, and for the foreseeable future we might not have those face-to-face encountersTerry: For some businesses, this is nothing new. If a customer doesn’t travel to tradeshows or other events, we might never meet them face-to-face either. Maybe we can somewhat take our lead from them.Building relationships with those customers who buy one shirt today and maybe another shirt two months from now.How to keep them coming back for moreShowing them fresh ideas - keeping in front of the customerSocial media with new graphics and stylesHow to keep you as the go-to source for custom apparel/productsReminders such as holiday shirts or whatever niche you serviceAgain, social media just being “seen” as a source of creativityBuilding a brand - Johnny CupcakesDo good work, deliver on time

Facebook Live Video

#5Things

5 things we do after returning from a trade show * Laundry - I swear it multiplies in my suitcase!* Reach out to everyone you said that you would contact with information about your product/area of expertise/resources* Research things that triggered ideas - this is where Terry came in because I was intrigued by the Coastal white toner printer and the whole sublimation thing and its process on FABRIC which made me think of DTG and screen printing.  I think I know someone who can shed some light on this :-)* Head to social media and connect and follow with those that you met.* Make notes on the event to share with the show promoter - from "hiccups" to WINS to ideas for future events.  Shows can only get better with constructive communication ...