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In this episode, we welcome Kelsey Zussman to the podcast to discuss her journey as a tattoo artist. Kelsey shares her experiences from the start of her career in 2022, and the types of tattoos she enjoys creating. She delves into the changes and challenges faced when moving between shops and adjusting to different working environments. The conversation also covers the impact of marketing knowledge in the tattoo industry, with stories of how effective social media strategies can elevate a tattoo artist's career. Additionally, there is a discussion on the dynamics of tattoo conventions, the rise of franchise tattoo shops, and the overall challenges and insights of running a successful tattoo business in today's market. Tune in to gain valuable perspectives on the evolving world of tattoo artistry.

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