With e-commerce clients, a major focus of digital marketing should be optimization. It’s crucial. Businesses can pull in millions in revenue but still go out of business if their acquisition cost is too high.

That’s where you, the agency, come in.

We brought in a rockstar on optimization and conversion for this episode of The Innovative Agency.

Justin Christianson is the president and co-founder of Conversion Fanatics, as well as the author of the best-seller Conversion Fanatic: How to double your customers, sales and profits with A/B testing.

He delivered 5 insights into how agencies can help e-commerce clients optimize their ad spend and convert potential into customers.