20 Minutes of Influence

Doreen Cumberford says, “The biggest adventure you can ever have is living the life of your dreams!” In this episode, I talk with Doreen about the importance of shared experiences and creating magical connections by getting outside your comfort zone and traveling and living overseas. This will influence you in ways you might never have thought possible. While not what you would expect for a show on internet marketing, creating your own story by experiencing other cultures in an important part of influence and how we perceive others and maintain relationships.

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Naresh Vissa is Founder and CEO of Krish Media & Marketing – a full service online and digital media and marketing business consultancy, agency and solutions provider, utilizing strategies to streamline sales and branding processes. He has worked with leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research.

Vissa is the author of the #1 bestsellers “PODCASTNOMICS: The Book Of Podcasting… To Make You Millions” and “FIFTY SHADES OF MARKETING: Whip Your Business Into Shape & Dominate Your Competition.” His book, PODCASTNOMICS is core to what we talk about in today’s episode about podcasting. If you are a business owner with an online presence, you will want to hear what Nareshh has to say.

Naresh helped launch an online radio network generating six-figures in monthly revenue.  He managed the production and marketing for the first online retail physical precious metals trading platform. He was also the Director of Media Strategy at the largest private and independent financial publisher in the world. He has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Business Week, MSN Money, and Business Insider.

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Praised as a modern-day Dale Carnegie of Radical Influence, Jill Lublin has empowered and inspired tens of thousands of people through her best-selling books, national and international speaking tours, and strategic consulting engagements.

You’ve always known that getting good press whenever you want it can put you miles ahead of your competition. More importantly, expanding your influence gives you the edge you need to make your dreams a reality. In this episode, Jill and I discuss how to get good press.

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Jeff Hall is one of the founders of Overflow Cafe, a SEO firm in Toronto, Canada.

Jeff has 23 years of business experience and 4 successful startups under his belt. He started working at the age of 7 doing door to door candy sales to support his family. He has helped build 14 orphanages worldwide. In his spare time, he loves Game of Thrones, Walking Dead and a good cup of tea. You’ll find him working hard (and sometimes goofing around) in Toronto. We didn’t talk about his favorite subjects of BitCoin or Game of Thrones – we talked about Search Engine Optimization and he provided us with plenty of goof tips for any website owner, not just influencers.

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I am really excited about this episode, where I interview Mitch Russo. Mitch Russo is a serial entrepreneur and has built several large companies over the years. Most people know Mitch as the former CEO and partner of Tony Robbins and Chet Holmes Business Breakthroughs Int’l which together they grew to $25M+ per year in revenue.

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Anthony Prichard is more than just a video expert. He is a passionate advocate for every business using video more effectly to grow their market share. As Anthonysays, “With the ability to reach all people everywhere instantly, video on the internet is quickly becoming a powerful, competitive advantage for all businesses.”

I’ve been wanting to make this podcast a vodcast (video podcast) from the beginning, but as we discuss in this episode, many people are still afraid to be seen on camera. Never-the-less, this is the first episode I’ve recorded as a video. Yes, you can still listen on iTunes or IHeartRadio, but you can also watch it on YouTube!

Here’s why the information in this episode is so important…Only 9% of US businesses today use YouTube as an online tool. If you feel like the online world of social media has left you in the dust, jump to the front of the line today with video & internet. The two most powerful business tools in the world.

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Tameka Anderson is the founder and CEO of Create It Kids Club and author of the no holds barred book, The Confident Leader.

Born in Chicago, Illinois, Tameka’s family structure was not only unconventional, it’s one that not many would survive. She was raised in Chicago’s turbulent foster care system. Anderson was determined that she would not allow her circumstances to affect her adult life, the life of her kids or the lives of children within her reach.

Holding her passion for strong family, people and children close, Anderson set out on a mission to develop multiple platforms focused on creating an effective household, business leaders, and well-rounded children. For adults, she hosts her signature Confident Leader series and bi-annual retreats for women’s empowerment. For children, she founded Create It Kids Club—a curriculum based leadership prep program for youth, K-8.

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Rod Clark in an investment advisor representative at Transamerica Financial Group. He is the co-founder, Chief Sales Officer and Lead Machine Guru at The LeadMachine Guru (www.LeadMachine.GURU). Rod is a marketing and sales professional who has worked at several of the nation’s largest financial services organizations over his career. He has over 30 years of experience in sales, marketing, marketing research and geographic information sales systems.

In this episode, I discuss with Rod how some indsutries, such as financial planning, are highly regulated and you have to be very careful about using any type of influencer marketing. We discuss alternatives such as email and videos. But this doesn’t mean that financial advisors can’t user influencer marketing. Financial advisors are often worried that engaging an influencer will violate compliance rules. While you do need to be careful when working with a thought leader or expert, it should not stop you from trying influencer marketing. The key is to create content with the person rather than just have them recommend you. This way it is not a recommendation, it is a collaboration. Good examples include realtors, as we discuss.

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