20 Minutes of Influence

As a Retail Industry Expert, Phil Chang is responsible for uncovering both emerging trends and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. Phil is a frequent speaker at industry events in Canada and the US, across multiple verticals, and is a featured writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more.

I really enjoyed talking to Phil as we uncovered how influencers and brands can work together, ragardless of the size of your business. whether you are a company or and influencer, you do not want to miss this broadcast!

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Jess Dewell is a business advocate: speaker, consultant, and radio host. She is the founder of RedDirection. Staying in business can be difficult at times. Critical skills that are required to build a business exist and grow year after year. All business owners, at one time or another, find themselves struggling to keep clients (retention), to keep up with what customers want from the company (experience), and to add people (increase products). Over the last 20 years, Jess has worked on many of these problems with her companies and her clients.

In this episode Jess and I discuss a number of skills that businesses need to succeed including collaboration.

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After graduating from college, she barely used her Bachelor’s degree in history and tried out multiple occupations, none of which truly fit her. Anastasia felt the pain of working one undesirable job after another, and the disappointment of what the world has to offer when lifestyle is compromised because there is no “career.”

Deciding to take her life into her own hands, Anastasia began working at showing others how they can have what they want in life and a career that they won’t want to retire from. She found her true passions not by doing the traditional “find a job that pays,” but a new way — the Millennial way. Through her speaking, coaching, and writing, she now helps others find their passion and build their dreams, lifestyle and income.

Today, Anastasia is the author of the upcoming published book, #NewJobNewLife: The Millennial’s Take-Charge Plan For Success, which helps Millennials gain freedom, independence, direction, better income, and more excitement from their lives and careers.

Anastasia also speaks, consults and teaches employers, businesses, clubs, associations and groups how they can benefit being leaders to the powerful and dynamic Millennial generation – one that will take up 76% of the workplace in 2025!

If you plan to be in business in the next 10 years you will want to pay attention to Anastasia on how you can be seen as a leader in your industry or group so that Millennials will be attracted to and work with you – rather than against you.

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Kevin Knebl, CMEC is an International Speaker, Author, Trainer and Executive Coach whose clients include individuals and small, medium and Fortune 500 companies. He’s an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Inspiration, Transformational Insight, and Humor blended in for conferences, conventions, company trainings, and many other events.

Kevin is the coauthor of “The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking” (McGraw-Hill). Kevin is also a contributing author of “Learn Marketing with Social Media in Seven Days” (Wiley). Kevin’s background includes being the top salesperson for four different companies including being the top salesperson in the world for an international consulting company with over 300 salespeople in 15 countries. He has trained hundreds of organizations and tens of thousands of professionals on the most profitable uses of LinkedIn, Social Selling, and Relationship Marketing since 2004.

Kevin also has the most individually, hand-written, client Recommendations (1915+) on his LinkedIn profile among over 550,000,000 LinkedIn users worldwide. He’s also been married for 23 years to a woman he met when she booked him to play piano at her wedding to another man. Yes, that last sentence is true. And he has a face for radio (his words, not mine!).

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Leila Khan joins us from Edinburgh, Scotland in today’s episode of the 20 minutes of influence. Leila is a life coach who discusses her success with influencer marketing including getting 5 business partners to include ads in her book. She believes heavily in collaboration and relies on various social media channels including Facebook and Instagram for her promotions. She also got her book included in Ellen DeGeneres gift bag, and the Four Seasons Gift Bag during the Oscars weekend. Clearly, she has some marketing tips to share that we can all benefit from.

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Ira Pastor is the CEO of BioQuark, a biotechnology company that develops proprietary combinatorial biologics for the regeneration and repair of human organs and tissues. Ira has raised over $40 million of private equity for various pharmaceutical companies and has worked in sales, marketing, and business strategy positions. BioQuark is a brand that actively uses influencer marketing, relying heavily on experts in the field to promote their products. Listen to what he has to say about the importance of influencer marketing in an industry you might not have thought about  using this marketing trend.

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For over four decades, Chris Natzke has been a dedicated student and teacher of the martial arts, achieving the rank of 7th Degree Black Belt/Master Instructor, ranking him in the top 1% of all martial artists in the world. Also an accomplished national competitor, Chris won the United States National Taekwondo Championships in 1999. Chris has positively impacted thousands of people through his teachings, with over 600 students reaching junior and advanced ranks of Black Belt. In this episode, chris and I explore how influence helps you break through your limiting beliefs.

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Angel Tuccy & Eric Reamer have been hosting the Experience Pros Radio Show for the past 8 years. During that time, this nationally-syndicated show has been dubbed “the most positive business talk show in America!” In this episode, we discuss why influencer marketing is the hottest growing trend for 2018. One of the most important elements to remember is to not confuse INFLUENCE with SIZE. Eric and Angel want to help you become an influencer for your market and have put together a program called “You on the Radio.”

Eric and Angel are offering a FREE CD at http://www.wemakeyouvisible.com

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Chuck Roy is a stand up comedian. More importantly, he understands influencer marketing and uses it in his shows. When hosting comedy shows it is important to promote upcoming events, drink specials and other promotions. Producing comedy shows, he trys to partner with businesses to promote and create fun for his audiences. Comedy show sponsorship helps lower ticket costs and increase value for his  customers.  Listen to what Chuck has to say – this was a really fun episode that shows you that influencer marketing can be applied to any business.

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Michelle Hoglan offers some great advice for companies looking to get more online reviews and what to do if you get a negative review. Reviews are different than an influencer blog post or YouTube video; these are more organic but can impact your online sales significantly. Michelle is the owner of an online review management company that helps you put your best foot forward with your online presence. Be sure to listen to this episode!

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