20 Minutes of Influence

What a fun interview with my new friend Steve McChesney!

Sales and marketing have been at the core of all of his activities.

After spending three years in the US Army, Steve Started his career in 1979 by attending Sherwood Oaks Experimental College, a private film school in Hollywood, California.

He went on to stunt school, studying under Kim Kahana. He has appeared as a stuntman, actor, or background in over 350 movies and television shows.

Steve has been in the sales and marketing business for over 40 years and has taught copywriting boot-camps to hundreds of businesses worldwide.

A member of the Directors Guild of America.

He served as Vice President of Vocal Vision, Inc., a Michael Winslow company, from 1982 to 1999

His Producer credits include the feature film MICHAEL WINSLOW LIVE in which he also served as 1st Assistant Director, UP LATE WITH MURRAY LANGSTON (The Unknown Comic), in which he also Directed, and as Associate Producer on MICHAEL WINSLOW’S COMEDY CRUISE.

Steve has performed live Comedy Hypnosis shows. In order to provide quality training and education, you need to understand the ins and outs of human behavior so that you can structure your program in the best manner possible to deliver the highest value to your audience. It is not by chance that a teacher succeeds, it is by design.

Some of the programs/CD’s he has created are for Stress Release, Weight Loss, Stop Smoking, and Personal Development.

Most recently Steve has become an International Best-Selling Author with his book, Rearranging Change: How You Market to an Ever-Changing World. It went to #1 in five business categories in the USA and #1 in business in four different countries.

Stay connected with Steve through his website: rearrangingchange.com

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Joyce Feustel is a colleague, friend, fellow baby boomer and Toastmaster. While we run in many of the same circles, the reason I was excited to have her on this show is because of her in-depth knowledge of LinkedIn which she freely shares in this episode.

As a lifelong learner, Joyce began using social media to extend her outreach and connections in 2008, the year she turned 60. Already an experienced and savvy networker, she immediately saw how she could use these skills on Facebook and LinkedIn.

If you have ever wondered how you can effectively make LinkedIn work for you instead of it simply being another time-suck, stick around. You are going to enjoy hearing about what Joyce has to say and the new features you can take advantage of with LinkedIn.

Stay connected with Joyce through her website, boomerssocialmediatutor.com

Grab your free copy of “9 Ways to Stand Out on LinkedIn” at: https://boomerssocialmediatutor.com/9-ways-stand-linkedin/

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The way to get someone to believe in what you are selling is to have a third party talk about how great you are. In this episode we’ll explore how to get endorsements and testimonials from others.

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Like me, Tom Antion has never had a “job.” For the past 44 years he has formally owned his own business but he’s been entrepreneurial since he was a little kid. He is a serial entrepreneur that has made millions of dollars working from home and helping thousands of people start, run and improve their own businesses.

You will enjoy listening as Tom shares real world knowledge with you on how you can work at home during this unprecedented time and earn a great living. You don’t need to go anywhere – just screw the commute!

Tom has generously offered listeners of this podcast a free ebook, How to Automate Your Business, at: screwthecommute.com/automatefree.

Check out his podcast at: https://screwthecommute.com/

Get Tom’s books at https://amzn.to/2U4a5is.

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The purpose of social media in internet marketing is not to sell, but to get to know your customers.

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Getting people to find your website is one thing, but in this episode we’ll cover what it takes to get them to come back to your site over and over again.

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I had the privilege of being on Damon Burton’s podcast about a year ago and now it is my honor to have him on mine! Never before have there been so many people needing something to focus their attention on… AND the time to do it. As the economy shifts to digital, his expertise is more important than ever in helping businesses thrive, your customers on either their phone or laptop 24/7. Simply having a website isn’t enough, and no one knows this better than search engine marketing expert Damon Burton.

Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, he literally wrote the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads.

Damons’s website is: https://www.damonburton.com/

Here is the FREE offer he made on this episode: FreeSEObook.com

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I was recently a guest on Rob Anspach’s eHeroes podcast. The content was basically two friends talking about how businesses can pivot during the time of Coronavirus. While I was actually the one being interviewed, we shared information that is so important for business owners and entrepreneurs that I need to share it with my audience as well.

After you listen to our conversation, check out other episodes of Rob’s eHeroes podcast.

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Have you ever had the desire to start your own podcast?
The itch to spread your message to the world?
Have you found the technical tools but lack the confidence in your art?
Many people get ready to record their podcast only to discover the impostor syndrome. They hear that little voice inside their head asking, “Who do you think you are?” They feel like the kid trying to sit at the adult table during the holiday feast. They feel like they are playing dress up.
There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting.
Erik K. Johnson has been near the top of the radio ratings since 2000. He has also coached many others to do the same with even greater success. Erik is a nationally recognized talent coach, on air personality and radio program director.

Erik’s website is: https://podcasttalentcoach.com/

Get Erik’s book, “Podcast Talent Coach Workbook” at https://amzn.to/3cHLruL

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Eliyahu Jian is an author, life and spiritual coach, motivational speaker and advisor to people of all ages and backgrounds. His aim to empower people to be the best versions of themselves, create stronger relationships, achieve career success, and create healthier lifestyles by developing a spiritual connection. He has shared his vision and guidance with some of the world’s most famous and influential people, and most recently for everyone in his newest book: The Laughing Billionaire– How to Become Rich and Happy

Growing up in Israel, he lived in a traditional Jewish home and began seeking spirituality at the age of 16. Recently, he spent time studying with the world’s leading motivational and spiritual teachers, allowing him to connect with thousands of people around the world looking to improve their lives and the lives of others.

His book is available on Amazon at: https://amzn.to/2XZYSSy

Connect with Eliyahu on his website: https://eliyahujian.com/