Tapped In Sales and Strategy for Beer Distributors

20: The Surprising Benefits of Going 100% EFT—Are You Ready to Make the Switch?


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Summary

In this episode of the Tapped In Sales podcast, Bud and Mikey are joined by Eric Kiser from fintech to discuss the high-level overview of what fintech is and what EFT payments mean to the beer industry. They talk about the benefits of EFT, such as increased safety, efficiency, and cost savings. They also discuss the legislative and regulatory considerations behind EFT, including the movement towards 100% EFT in states like Michigan and California. Eric shares best practices for distributors looking to promote EFT and talks about the future of financial enhancements in the industry.

Takeaways

  • EFT payments provide increased safety, efficiency, and cost savings for the beer industry.

  • The movement towards 100% EFT is growing, with states like Michigan and California leading the way.

  • Distributors can promote EFT by educating retailers about the benefits and overcoming objections.

  • Best practices for promoting EFT include providing training, using customer lists, and offering incentives.

  • Chapters

    00:00 Introduction and Overview of Episode

    06:14 Understanding EFT Payments and fintech

    12:37 Sales Reps talking to the benefits of EFT with retailers

    17:38 Breaking news in the EFT World

    18:35 Michigan and California: Leading the Way in EFT Payments

    24:32 Overcoming Objections and Educating Retailers on the Benefits of EFT

    30:35 Best practice to expand EFT at my operation

    34:52 Don't Bet on Golden Tee with Eric

    ...more
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    Tapped In Sales and Strategy for Beer DistributorsBy VXP Tech

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