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Summary:

In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community.

Takeaways:

• AI can significantly streamline video creation for chiropractic practices.
• Cloning your voice can enhance personal branding in videos.
• Creating B-roll footage is essential for engaging video content.
• Consistent video marketing builds authority in the community.
• Using AI tools can save time and increase content output.
• Targeted video ads can establish local celebrity status.
• Building a retargeting audience is crucial for marketing success.
• The best known beats best in marketing strategies.
• Engaging content can lead to increased patient inquiries.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho