In this podcast episode of Making Dough Show, we explore the significance of being seen and known in the restaurant industry. We discuss the book "Be Seen" by Jen Gottlieb and its influence on prioritizing visibility. The narrative shares experiences that illustrate how a conscious decision to embrace visibility can lead to valuable opportunities. We emphasize the importance of connecting with customers, vendors, and influencers and contributing to the community. Social media is highlighted as a powerful tool for achieving visibility, and the responsibility of business owners in building a recognizable brand is underscored. We are challenging you to grab a copy of Jen's book and take small, daily steps toward being seen in the restaurant business.