The Founder Initiative

[$200M VC] How To Cold Email A VC, Importance of Founder Evangelism; Urban Innovation Fund's Julie Lein


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Julie Lein, Managing Partner at Urban Innovation Fund, shares what it takes to get funded in today's market. From mastering your pitch to leveraging AI and regulatory tailwinds, Julie breaks down how to stand out to investors. We also dive into her cold email formula, first meeting strategy, and what makes a founder unforgettable.
Top Moments
05:31 Why it's never too early to pitch and how progress between meetings wins investors.
11:42 Julie explains Urban Innovation Fund's AI-native and AI-accelerated investment approach.
16:58 Regulatory tailwinds: the underrated driver of billion-dollar opportunities.
24:17 Why evangelism and storytelling are now non-negotiable for founders.
33:09 Julie’s cold email formula that gets founders meetings (and checks).
38:45 Inside the first investor meeting: product demos, partner discussions, and market vision.
...more
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The Founder InitiativeBy Adam ODonnell

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