Scripts are super important. They're time-tested sets of words that work. And following them will help you succeed. You could say scripts are very important to success in our industry.

They're also the letter of the law. In this way they can be a blessing and a curse. If you get too caught up on the words and forget about delivery, you missed the boat.

HOW you say something is every bit as important (if not more so) as WHAT you say. In other words, when people feel your heart and your intent, they're much more forgiving if you mess up a word or two.

So, let's spend a little time today on delivery...

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