In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials. 
 
Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c

In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials. Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c

2023-10-02-instacart-ads-incrementality

This podcast is about making data science and machine learning knowledge accessible and less intimidating. Every week, I will handpick one selected industrial tech blog to break it down. We will discuss some key data science concepts and machine learning algorithms, and how they are applied in those real-world applications.
Subscribe to the channel and enjoy Snacks Weekly on Data Science!

Education

This podcast is about making data science and machine learning knowledge accessible and less intimidating. Every week, I will handpick one selected industrial tech blog to break it down. We will discuss some key data science concepts and machine learning algorithms, and how they are applied in those real-world applications. Subscribe to the channel and enjoy Snacks Weekly on Data Science!

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2023-10-02-instacart-ads-incrementality

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