This episode discusses what is geo experimentation, and how synthetic control methods can be used to help make it more efficient, along with some tips and good practices shared by the blogpost author.

Based on the tech blog shared by Data Scientists from Mercado Libre, the blog link is: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/mercadolibre-tech/harnessing-the-power-of-geo-experimentation-how-mercado-libre-measures-the-effectiveness-of-its-f68b38857c4b