In the final episode of 2024, we dive into the most prominent trends that defined the year and will shape 2025. From the evolution of immersive experiences and the rise of personalization to integrating AI into attractions, the duo explores how the industry is adapting to meet guest expectations. They discuss the balance between high- and low-tech solutions, the guest agency's role in storytelling, and why parks need to embrace AI as a tool for innovation. Plus, find out what these shifts mean for operators of all sizes in the new year. Listen to the weekly BONUS episode in our Patreon.