In this episode Beth and Zach are joined by Grant Farnsworth to talk about the main questions they get asked about the sales and marketing outlook for 2025. They share stats as well as some of their own thoughts to help the listener understand the trends from the past few years following the pandemic, to what they see that will drive decisions in 2025.  The three are joined by Dave King and Sophia Wedeen, experts in the area of marketing research in the industry. From earning contractor loyalty, to DIY longevity forecasts, it’s a jam-packed episode. It’s also a preview of what the Building Products Customer Workshop promises in Nashville on December 3rd and 4th.