Beyond the Big Agencies

2025 Trends and Why They Matter for Your 2026 Growth


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In this final episode of the season, Elise Mitchell reflects on the key trends and insights from 2025 in school contracting. She discusses the importance of pricing strategies, the shift towards early renewals as a sign of trust, the challenges of new contracts, and the growing significance of email outreach. Additionally, she highlights the preference for provider-run companies, the widening trust deficit, the rise of hybrid service models, and the ongoing recruitment challenges. Looking ahead to 2026, Elise emphasizes the need for clarity, systems, and relationship-building in the evolving education landscape.

Takeaways:

  • Prices absolutely mattered this year.
  • Schools wanted continuity and stability earlier.
  • Renewals happened earlier and faster than in previous years.
  • New contracts came in later due to decision fatigue.
  • Emails became a bigger entry point for outreach.
  • Providers preferred working for provider-run companies.
  • Trust is a crucial currency in the industry.
  • Hybrid models grew in popularity this year.
  • Recruitment was particularly challenging in 2025.
  • Schools value clarity, systems, and relationships.

Resources:

The Therapist Support Network Beginner's Checklist: https://thetsn.myflodesk.com/checklist

The Scale Your School Contracting Business Waitlist: https://thetsn.myflodesk.com/scalewaitlist

Financial Disclosure:

"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network. This episode may contain affiliate links. I may earn a small commission if you purchase through them, at no extra cost to you

Legal Disclaimer:

The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.

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Beyond the Big AgenciesBy Elise Mitchell

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