In this episode, I’m joined by Melissa Denning, founder of Renew Allied, a therapist-owned contracting company that has grown from a private practice into a multi-state business working with schools.
Melissa shares what it actually looked like to transition out of traditional clinical work and into building a business that supports both therapists and schools—without compromising on pay, ethics, or quality of care.
We talk through the real decisions behind growth:
when to raise your rates, when to hire, how to approach negotiations, and what it takes to step into RFPs with confidence.
If you’ve ever wondered what scaling a therapy business actually looks like behind the scenes—this conversation pulls it back.
Key Takeaways
Melissa’s journey from private practice to building Renew Allied
How pricing decisions impact long-term sustainability
What therapists get wrong about negotiations (and how to fix it)
The turning point that led her to start hiring and scaling
How to approach RFPs without overcomplicating the process
The role of consistency and sales in building a stable business
Why investing in systems and support changes everything
Resources
Melissa's Instagram: @RenewAllied
The Therapist Support Network Resources: www.thetherapistsupportnetwork.com