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In this episode of Beyond the Big Agencies, Elise Mitchell discusses the critical transition from planning to execution in school-based contracting, focusing on the differences between fall and spring contracts. She emphasizes the importance of adjusting rates, managing timelines, and understanding the unique sales strategies required for fall contracts. Additionally, she highlights the significance of compensatory services and the need for clear communication and boundaries during the contracting process. Elise provides actionable insights for contractors to navigate this busy season successfully and build sustainable businesses.
TAKEAWAYS:
Your rate can be higher for fall contracts.
Set realistic timelines for onboarding to manage expectations.
Fall contracts focus more on the services you provide than relationships.
Stick to your boundaries in the contract terms to protect your business.
Always ask about compensatory time or makeup time before signing contracts.
Expect districts to try to rush the contract process; hold your ground.
Be transparent about your capacity when onboarding.
Understand that fall contracts may come with a different sales approach.
This is a crucial time for contractors as schools realize their needs.
Utilize available resources to support your contracting journey.
Disclaimers for end: Financial Disclosure:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
Legal Disclaimer:The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
FREE Resources:
Checklist: https://thetsn.myflodesk.com/checklist
Staffing Checklist: https://thetsn.myflodesk.com/staffing
In this episode, Elise Mitchell discusses the chaotic nature of August for contractors in the education sector. She explains the predictable patterns of the school sales cycle and offers strategies for contractors to prepare for the influx of requests that typically occurs as schools gear up for the new academic year. By understanding the rhythm of school operations and being proactive, contractors can navigate the August surge more effectively and avoid last-minute scrambles.
Takeaways
Financial Disclosure:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
Legal Disclaimer:The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
Resources Referenced:
School Contractor Checklist: https://thetsn.myflodesk.com/checklist
Staffing Checklist: https://thetsn.myflodesk.com/staffing
The Therapist Support Network Resources: www.thetherapistsupportnetwork.com
In this podcast episode, Elise Mitchell interviews Kim, a speech-language pathologist and owner of Speech Dreamers, about the importance of self-care for SLPs. They discuss the challenges of maintaining work-life balance, the birth of Kim's self-care company, and the significance of rituals and routines in promoting mental health. Kim shares her personal journey, mindset shifts, and the challenges she faced while building her business. The conversation emphasizes the need for boundaries and self-care practices in the demanding field of speech therapy.
Takeaways
Self-care is essential for SLPs to avoid burnout.
Speech Dreamers was created to support SLPs' self-care needs.
Work-life balance is crucial for mental health.
Rituals and routines can help maintain self-care.
Mindset shifts are necessary for business success.
Outsourcing tasks can alleviate stress for business owners.
Quality over quantity is vital in product development.
Setting boundaries is key to preventing resentment.
Self-care items can enhance the therapeutic experience.
Community support is important for SLPs.
Resources Mentioned:
https://speechdreamers.com/
Discount Code: EliseTSN
Instagram: @speechdreamers
In this episode of Beyond the Big Agencies, I sit down with Bradi O'Rourke, SLP and owner of Braxy Speech and a successful school contract business based in Illinois. Bradi shares her journey from being a speech-language pathologist to running a thriving therapy company that contracts directly with schools.
Whether you're new to school contracting or looking to grow your existing business, Bradi offers relatable, real-world insight into what it takes to succeed—and what to avoid. This conversation is packed with practical tips and encouragement for providers ready to build something sustainable and independent.
What You’ll Learn:
*Why Bradi got started with school contracts in Illinois
*The mindset shifts that helped her move from clinician to CEO
*Mistakes she avoided that many new business owners make
*Her number one tips when navigating this journey
*Candid conversation about school contracting hurdles!
Guest:
Bradi O'Rourke is a licensed SLP and the founder of Braxy Speech. She leads a growing school contract business focused on providing quality, ethical, and reliable therapy services to districts across Illinois. In addition, Bradi has owned a private practice in Illinois and has recently opened a clinic in Tennessee where she now resides!
Links and Resources:
Connect with Braxy Speech: https://www.braxyspeechtherapy.com/
Follow Braxy on Instagram: https://www.instagram.com/braxy_speech_therapy/
Learn more about the School Contracting Packet mentioned: www.thetherapistsupportnetwork.com
Download your free School Contracting Checklist: https://thetsn.myflodesk.com/checklist
Takeaways:
Links referenced in this episode:
Companies mentioned in this episode:
Financial Disclosure:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
Legal Disclaimer:The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
The principal theme of this podcast episode elucidates the paramount significance of defining one's ideal school contract as a foundational step in establishing a successful contracting career. I, Elise Mitchell, assert that clarity in identifying the characteristics of an optimal school contract not only empowers service providers but also mitigates the risks of burnout and dissatisfaction commonly associated with ill-suited engagements. Throughout the discourse, we systematically explore seven critical filters that will assist listeners in articulating their aspirations and expectations when seeking school contracts. By emphasizing the necessity of being selective and discerning, I aim to equip professionals with the tools to identify contracts that align with their values and operational preferences. Ultimately, this episode serves as an invitation to reflect on personal goals and to engage in a purposeful evaluation of prospective school partnerships.
Links referenced in this episode:
Companies mentioned in this episode:
Checklists referenced:
Contractor Checklist: https://thetsn.myflodesk.com/checklist
Staffing Checklist: https://thetsn.myflodesk.com/staffing
The primary focus of this episode is the debunking of five prevalent myths surrounding school contracting for service providers such as Speech-Language Pathologists (SLPs), Occupational Therapists (OTs), and Physical Therapists (PTs). We assert that one need not possess a fully established private practice to engage in school contracting, challenging the misconception that such a prerequisite exists. Throughout our discourse, we delineate how these misconceptions inhibit professionals from seizing opportunities, thereby stifling their potential career growth. We aim to provide clarity and encourage listeners to dispel these fallacies, empowering them to navigate the contracting landscape with confidence and ease. Ultimately, we emphasize that a commitment to understanding these intricacies is paramount for those aspiring to thrive in this domain.
The podcast episode offers a comprehensive exploration of prevalent myths surrounding school contracting for therapists, specifically targeting Speech-Language Pathologists (SLPs), Occupational Therapists (OTs), and Physical Therapists (PTs). Hosted by Elise Mitchell, a seasoned SLP and school contracting coach, the discussion aims to elucidate the misconceptions that may hinder professionals from pursuing independent contracting opportunities within educational settings. The first myth addressed is the belief that one must have an established private practice to successfully contract with schools. Elise counters this notion by sharing her own journey and the experiences of numerous colleagues, demonstrating that many therapists have entered into contracts with schools without maintaining a private practice, thus highlighting the accessibility of contracting as a viable career option.
In addition to debunking the first myth, the episode tackles the misconception that educational institutions only seek partnerships with large staffing agencies. Elise passionately argues that many school districts are increasingly inclined to collaborate with smaller providers who can deliver personalized and effective services. This shift in the contracting paradigm signifies a growing recognition of the value that independent contractors bring to the educational landscape. Furthermore, the episode delves into the mental hurdles that prospective contractors may face, suggesting that the perceived difficulty of engaging with schools often stems from a lack of clarity and fear of rejection rather than an insurmountable skill barrier. Elise encourages listeners to adopt a proactive approach, emphasizing the importance of persistence in outreach efforts and the cultivation of relationships within the educational community.
The episode further examines additional myths, including the erroneous belief that contracting is inherently easy or that one must have every logistical detail in order before initiating contact with schools. Elise asserts that while the contracting process is manageable, it requires strategic planning and sustained effort. She advocates for a mindset that embraces continuous learning and adaptation, encouraging listeners to leverage available resources, such as checklists and coaching, to navigate the contracting landscape effectively. The episode concludes with an invitation for listeners to share their experiences and connect with a supportive community of service providers, reinforcing the message that a fulfilling career in school contracting is attainable for those who are willing to challenge existing misconceptions and take the initiative to engage with educational institutions.
Takeaways:
Links referenced in this episode:
Companies mentioned in this episode:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
This podcast episode elucidates the essential strategies that practitioners in speech-language pathology, occupational therapy, physical therapy, and related fields can employ to effectively navigate the summer months when schools are closed or operating at diminished capacity. We emphasize the importance of financial foresight, advocating for a prudent approach to budgeting that enables service providers to take time off during the summer without compromising their financial stability. Our discourse encompasses various options, from taking a complete hiatus to exploring extended school year contracts, early intervention opportunities, and PRN positions within medical settings. Additionally, we propose the innovative idea of organizing community summer groups or camps, which can serve both as a means of income generation and an avenue for community engagement. Ultimately, our dialogue reinforces the notion that maintaining financial viability is paramount to ensuring a fulfilling and sustainable career in school contracting.
Takeaways:
Financial Disclosure:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
Legal Disclaimer:The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
Links referenced in this episode:
Companies mentioned in this episode:
In this episode, Elise Mitchell articulates the transformative potential of hiring within service provision practices. The discourse is structured around five distinct signs that indicate readiness to expand one’s practice through hiring. The initial sign addresses the psychological barriers that prevent practitioners from hiring, notably the fear of inadequacy concerning the hiring process. Mitchell asserts that this fear is a self-imposed limitation that can be surmounted through education and proactive engagement with the hiring landscape.
As the conversation progresses, Mitchell delves into the implications of turning down lucrative contracts due to scheduling constraints. This phenomenon is framed as a critical signal for growth, highlighting the necessity of hiring to capitalize on available opportunities. Another essential aspect of the discussion pertains to the encroachment of administrative responsibilities into personal time, which can lead to burnout and diminished job satisfaction. She strongly advocates for hiring support to alleviate these burdens, thereby allowing practitioners to maintain a healthy work-life balance.
The final segments of the episode emphasize the financial aspects of hiring, particularly the potential for generating additional revenue streams. Mitchell encourages listeners to consider hiring not just for financial reasons but also for the opportunity to make a more significant impact within their communities. This episode resonates with a message of empowerment, urging practitioners to embrace the challenges of hiring as a pathway to personal and professional growth.
FREE School Staffing Checklist: https://thetsn.myflodesk.com/staffing
Financial Disclosure:
"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.
Legal Disclaimer:The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.
Takeaways:
Links referenced in this episode:
Companies mentioned in this episode:
Transcript:
00:00:02.320 - 00:19:05.410
Welcome to beyond the Big Agencies, the podcast for SLPs, OTs, PTs and related service providers who want to work with schools, but not for them.
I'm Elise Mitchell, an slp, a school contracting coach, and the owner of the Therapist Support Network, here to help you take control of your career, do what you love and build a sustainable practice on your terms. Because school staffing should be left to the professionals. Let's dig in.
Foreign hi guys, it is Elise and thank you so much for joining me today for another episode of beyond the Big Agencies.
I am really excited for this topic and this topic is inspired by an increase in questions that I'm getting, which is what is the hybrid private practice? How is the hybrid private practice beneficial and is this a direction that I should take my business?
So we're going to dive into the pros and the perks of combining your more traditional private practice model with school contracts and having multiple revenue streams. All right, so let's go ahead and first define what do I mean by the hybrid private practice when I use this expression?
I mean you have a standard private practice. You can either accept insurance or not. That's not my area of strength. So that's all I'm going to say about that.
I am exclusive to school contracting, so where my expertise will support on this topic is discussing how school contracts can really wiggle into your private practice, if you will, and support your private practice goals and your growth. And I'm going to discuss the perks of having this second revenue stream, what that could do for your business.
Let's go ahead and just get right into it.
So, so the perks of adding on school contracts to your private practice, why this is a topic that people are talking about and how this can support your business growth. So number one, the reason why I love adding on school contracts to your offerings is a quick revenue builder.
This is really for those of you who want to start a private practice and as you know, it just takes a bit to build your caseload.
However, with school contracts you can get one contract and have enough for a full time income, depending on your goals, depending on how large that contract is, etc. So establishing a school contract can be a significant boost to your income while you build up that private practice caseload.
So let's say a full time school contract has the potential to gross. I mean most of them gross over a hundred thousand.
Depending on the territories you're in, it can gross 120, 150, whatever, and that will go towards your business revenue. So even if you choose to staff it out. Right? You're listening to this and you're like, well, no, my private practice is already at full time capacity.
I can't take on a school contract too.
If you decide to staff this out, if you take away your provider's cost and taxes, et cetera, you could still get 20 to $30,000 of revenue added to your pocket from the school contract, even though you're not serving it yourself. So school contracts tend to build revenue quicker than private practice because it's, it's not exactly a B2B. Okay, so quick pause in the discussion.
I'm going to touch on some sales terms. So B2C sales are business to consumer and that's what you typically have in private practice, right?
You are a provider that is selling your services to, to either a caregiver for the loved one or an adult that wants a certain type of therapy. So that's B2C sales and that's beautiful and that's fun, but it is slower, right?
And schools, technically it's a, it's a little weird to word them this way, but technically schools are a B2B sales, meaning you are a business selling your service to another business, even though schools aren't businesses. Just roll with me here so you don't have to go and find the caregivers of all those students on the case list.
You, you essentially sell yourself to a school and they assign 40 students to you.
So because of that, the revenue tends to come quicker and you can go quote unquote, full time in your business sooner if you add on school contracts, if that's a goal, or if you're someone that just wants to get your business revenue to a certain point, like 500,000 or a million, adding on school contracts will typically get you there quicker than those sort of B2C sales. So pro number one is it's a quicker revenue builder than your standard private practice model.
Which brings me to point two, and I touched on that already, is school contracting can help supplement a building a building caseload.
So if you are someone that is still building your private practice, it can be exhausting to be building your private practice plus working the job you need for your income. Right? Especially when, and I remember this, I was a business owner and I was working for someone else.
I just didn't have the same passion for working for someone else anymore.
And so it can be really hard to have your business, your baby that you're building out and you're spending your time there and then you're also working A full time job for someone else or even a part time job for someone else.
If you do have that caseload that you are building up, and maybe you're a niche provider or whatever and it's just taking time or you're waiting to get credentialed with insurance, you can grab a school contract for that other part. And these don't have to be full time commitments.
There are many school contracts out there that are caseload overflow or just the students on service plans or for whatever reason. You know, it's a small school district, you can have, you know, two days a week with a local charter school while you build your caseload.
And many school contracts are annual. There are some that are three year. They're becoming more common, particularly in our northern states. But many school contracts are annual.
And so if you're like, ah, Elise, I really don't want to see students though. I want this beautiful AAC exclusive private practice. I love that for you, this doesn't have to be a commitment.
And maybe next year your private practice will have enough of a wait list or enough of a caseload that you could stop that school contract and you can make the choice choice to hire another provider for that school contract. So you keep revenue coming from that without spending your time doing something that you don't genuinely love.
So perk two with a hybrid model is that you can supplement a building caseload while your business grows. All right, perk three, and I love this about the hybrid model is the two.
So this is more for a pediatric private practice, but the two tend to offset each other with slow times. So with most of our school contracts, unless you have an annual school, when is the slow time when you don't get money? The summer and breaks.
Private practice, on the other hand, particularly pediatric private practices, when is there slow time when school starts back up. So seasonal fluctuations can be challenging for both. I personally take my summers off as a contractor, but that isn't something that everyone wants.
Not everyone wants to go those months with no pay. So those seasonal fluctuations can be challenging. However, they complement each other.
So when private practice referrals really peak in the summer, school services typically pause every now and then. You have esy, but that's usually not a full amount.
And then conversely, if you dip, if you experience a dip in private clients during the fall, they go back to school. School, school contracts can really fill that gap. So these two models can help provide revenue throughout the year, which I just think is wonderful.
Right? You can have that consistent revenue coming in, which is a challenge for any business owner.
And so I like how these two really play to each other in regards to scheduling. Okay, the next perk that I'm going to talk about is for niche providers. And it's funny, I say niche. Some people say niche. Does anyone say niche?
I feel like I've heard someone say niche. I don't know if I'm saying this word correctly.
And there's no better time to, you know, question if I'm saying it correctly than in the middle of a podcast. But whatever we're doing this, I'm going to keep pronouncing it that way. Send me a message on the therapist support network if I'm saying that wrong.
I'm very curious. I'm going to Google it after this, and then I'm going to challenge myself to not redo the entire episode if I'm saying it wrong.
All right, guys, so leaning into your niche, right? So this is another cool thing about hybrid. I will go ahead and say I am not a niche provider. I am very much a generalist provider.
You know, I don't have something that I've always wanted to specialize in or anything like that, but I have customers who do, and I just think it's so beautiful watching them.
So with this, if your passion lies in a specific service is beautiful, and you really set yourself apart as being kind of this expert in this specific area. However, you are limiting your growth in both the private practice side and the school side because there's only so many people that need that niche.
Right?
So let's say if your passion lies in bilingual services or AAC or executive functioning, you can pursue, like, that's your marketing within your business, but you can pursue school contracts specifically for that niche. So an area that I see that is aac, I see bilingual services where you say, you know what? And I've done this.
If you've followed me or you've done a coaching call with me, you've probably heard me talk about this. I don't take on AAC specific contracts. That is not my strength outside of what I got in grad school. That's the extent of my knowledge.
And there are providers in this area that contract that have that knowledge.
And so if I get that sort of student my way, I will encourage my schools to utilize this separate company for the AAC portions of it because they can do a significantly better service than I can. And so I love.
And there's so many providers that can relate to that that can say, I don't know What I would do if I got a feeding case that, I mean I would like binge on continuing ed, but if, you know there's a provider that offers this, not only this, but could provide teacher pd, that's so cool. And it's such again, another way to add a revenue stream involving what you love and to ensure that you have enough revenue coming in from that.
So if you are someone that has that specialty that you love and that's all you want to do, look and see. Do schools need that? Is that something in the schools? There are many areas where they do.
And so that's a really cool way to add on another revenue stream without changing your business model. You know, keep you doing what you love doing, keep bringing you passion.
And then number five, and this is actually kind of the opposite of what I just said, this gives you a chance to add variety to your practice. So this is for those of you, this is kind of a flip side.
If you are just not someone that loves minutia, you are not someone that loves the same routine daily that gives you burnout and you think variety is the spice of life, this is for you. So many providers out there enjoy diversifying their professional routine, right? They don't want to do the same thing every day.
They love the idea of changing their day. They'll do a private school one day in this rural district, two days a week. And the same, same goes for those of you with a hybrid practice.
Either you may want a variety in your day, you may want to do home services for two days a week and then the other two days a week you are in a school, or you may want providers that can take on a few of your private kids, but you don't have enough. And you can give them a few days a week in a school and there's so many providers out there that prefer that.
And then again in the summer, you can either take those days off that you had slotted for your school or you can add on summer camps. I mean, you could do all kinds of things with it. You just get to add variety to the services that you're offering.
I wanted to discuss exploring the different types of contracts, right. Because in some of these things I mentioned very specific things.
So beyond, and it really, to have this conversation, you have to kind of take your mind beyond the full time contract, which 100% exists, and you could take that on as a business and expand your business revenue significantly, you would have to hire for that. If it is a full time school contract and you want to have A private practice as well.
Or I guess they can be different hours, but that's a lot of work on you. So you can absolutely do full time contracts and you can sell that for your business and you can take your business that direction.
But with some of these, it's a matter of adding on small contracts.
Like if you don't want to hire and you want to have two days a week in your clinic and two days a week at a school, really finding these specific contracts.
So marketing yourself as someone that can cover caseload overflow, marketing yourself as someone with specialized skills, you know, these can be on demand, this can be consistent.
Marketing yourself as someone that does FMLA coverage, that's another one that if your school in your area has a provider who's out, you can come in and cover for them and then you exit scene when the provider comes back. It's a six week commitment, eight week commitment, et cetera, 12 week commitment, whatever. But it gives you that revenue boost.
Virtual school contracts. So maybe you're in the clinic but your mornings are really low. Finding a virtual contract and you know, supervision contracts, another one.
So you really can look for very specific type of contracts. Now if that's it, if you're like, I just want to do compensatory time contracts. Some of our states, this is a bigger topic than others.
And so if you are in a state, that compensatory type is a huge topic. And providers don't, the full time providers on site don't have capacity to add in comp time. This can be something that you offer.
I just recommend when you reach out to schools, if you're going to do something unique that combines with your private practice, if you're going to do something like AAC or you know, literacy specific services, make that very clear when you call schools. And so on our episode, when we talk about selling to schools, I talk about defining your offerings first. I believe that's episode too.
But I talk about defining your offering first because what we don't want you to do is we don't want you to spend time.
And all these schools think you're gonna solve their full time therapy needs and you don't want to hire, so you know you're gonna waste both of your time that way.
So I strongly recommend if you are thinking about a hybrid private practice, if you are thinking two days a week or you know, for a few weeks during low times of the year, you do comp time for a school or FMLA coverage for a school, whatever that is, define it in Your sales pitch. My name is Elise. I'm the owner of the Therapist Support Network.
I support school districts with ensuring that therapy services are met during times where their provider is out on fmla, I heard this is it. So then you go with it and say, is this something that you're interested in? So include that.
It's like I tell individuals that are looking for a virtual role. I tell them include virtual in your pitch because you don't want to waste time.
So when you're thinking on that, when you're thinking on, how do I add this to my business? First, decide if you want to hire. If you do, then you can absolutely just pitch therapy services. And two, decide do you want a few days a week?
That's something to sit down and define and then you start the sales process. Just like those of us who are wanting to be exclusive to school contracting. You reach out to school and you pitch whatever services you are offering.
I did want to give a tip for those of you who have established, you have an established private practice in your community and you want to serve your community school, lean into that. There's something beautiful about that grassroots, locally owned and operated business that everyone knows and loves.
So really lean into that local movement. If you are someone that already has an established private practice and you are wanting to add this on as a revenue stream.
All right, so let's talk about resources to get started. If you are a private practice owner and you want to get started with contracting. Absolutely.
Check out my website, my contracting packet and training has everything needed to get started with reaching out to school districts and defining your offering and all of that. And let me know, you can message me on Instagram. I love hearing from people.
Let me know what you're thinking on the hybrid private practice that you want to build.
Whether it's school contracts become an additional revenue stream or this is the other revenue stream as you build your caseload or you're going to specialize, I would love to hear what you do with this. That's a wrap on this episode of beyond the Big Agencies. Remember, success isn't just met for the big staffing...
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