In this episode, Elise Mitchell discusses the critical role of branding for contractors, especially those just starting out. She emphasizes that branding is not just about aesthetics but about establishing trust and legitimacy in the eyes of potential clients, particularly schools. Elise provides actionable steps for beginners to enhance their branding, including creating a professional email, designing a simple logo, and developing a website. She highlights that effective branding can significantly impact a contractor's ability to secure contracts and maintain long-term relationships with clients.

Takeaways

• Branding is essential for establishing trust with clients.
• A professional email address enhances credibility.
• Websites serve as modern business cards.
• Consistency in branding reinforces legitimacy.
• Simple logos can significantly impact professional perception.
• Branding helps contractors justify their rates.
• Schools prefer working with established businesses.
• Investing in branding materials is a worthwhile expense.
• Branding supports the value you bring to clients.
• Every interaction should reflect your business professionalism.

Disclosures:

"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network. This episode may contain affiliate links. I may earn a small commission if you purchase through them, at no extra cost to you

Legal Disclaimer:

The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.

Products/Companies Mentioned:

Cued Creative School Contractor Website Template: https://www.cuedcreative.com/school-contract-websites

Emily B Speech Business Swag, Save 10% with Code 'Elise10': https://www.emilybspeech.com/discount/ELISE10?redirect=/collections/customize-with-your-logo

Therapist Support Network School Contractor Packet: https://www.thetherapistsupportnetwork.com/school-contractor-packet