Can a Zebra change its stripes? Yes, if the rapid set of software acquisitions in the past few years by Zebra Technologies are anything to go by. It has catapulted Zebra firmly into the world of SaaS and injected some new 'magic' into their ubiquitous hardware portfolio, says David Lancefield, software solutions director at Zebra, who joined via the acquisition of AI-powered workforce management and planning company, Reflexis. Zebra's recent flurry of acquisitions include Adaptive Voice (machine vision software), Profitect (prescriptive analytics for retail), Reflexis (AI-powered workforce management and planning) and antuit.ai (AI demand forecast and inventory optimisation) – all aimed at complementing and enhancing their current software and hardware for frontline workers in retail, warehouse, manufacturing, and logistics, to name a few.

With brands like Dixons Carphone UK, McDonald's UK and Coop Switzerland under their belt, Zebra helps retailers improve their inventory visibility, optimise costs to streamline shipment completion times, identify fraud, and manage workers and tasks in real-time. With the pandemic in the UK feeling more behind us and labour shortages and supply chain pressures in front,

David Lancefield, software solutions director at Zebra, discusses why we're seeing the rise of vertical SaaS for specific industries like retail and logistics. We also explore how SaaS changes workplaces into ecosystems where people, inventory, hardware and software are connected.